The Voice of Sharp

Music-on-Hold...really?

2011-07-07T06:10:00.000-07:00

I attended a meeting this morning where I had an opportunity to spend sixty seconds describing my business and what constitutes a good referral for Sharp Associates. I chose to talk about Message-on-Hold and said a good referral for me was a company or business that had Music-on-Hold.

"Music-on-Hold?" I said, "Really?...music? Sharp Associates is not in the entertainment business, I'm in the sales business. And Message-on-Hold can be an effective sales tool when you work with an experienced professional. With more than 30 years of experience (my God that makes me sound old...well), I can help make your cash register ring."

Message-on-Hold should be thought of as a sales tool, not a distraction...it provides the business with twenty or thirty seconds of uninterrupted time with a caller...no channel to change, no pages to turn. If a company is using that valuable time to entertain, they have lost a valuable opportunity.

Pay Attention to Existing Customers

2011-07-01T14:47:00.000-07:00

I've been working with another vendor on a project for a mutual client. I need the other vendor to assist with a piece of telephony equipment they installed, and I can't do my portion of the project until they do theirs'. Well, it's been weeks and neither the client nor I can get the vendor to contact us to get things moving. Last week, the president of the vendor company was at a meeting I attended, and was talking about a recent big job he had completed...then I remembered.

Several years ago, the president and I spent many many hours together talking about business. I always admired his sales skills (I really like good sales types) and his mastery of the technology he represented. At that same meeting, he confessed to me he really enjoyed selling, but not so much the rest of his business. He was energized being in front of prospects, making the pitch, and closing the sale...then he loses interest. “I can't wait to get on to the next prospect,” he told me, “it's probably wrong, but I'm not interested in the delivery, installation and service.”

Apparently, his style has established the culture of his entire company; and I don't think he has even noticed what has happened. I've had several customers of his, large and small, tell me they can't get anyone to return phone calls, respond to emails, or even finish the installation! As a recovering salesman (and I was a good one), this is the kind of vendor I would target to appropriate every account on their books.

I was never interested in making one sale to a customer, I wanted a customer for life. I would make repeated calls on even with my smallest account because, well...you never know. I wanted long term relationships with my clients, not a quick sale...and it paid off. To this day, I continue to call my old clients on their birthdays even though I no longer am in the business. They were my livelihood, I became a trusted member of their team, and they became my friends. I cared, and still care, about their businesses and their success.

I'm going to call the president and have coffee with him. I hope he accepts my observation for the aid I mean it to be...if not, I'm going to have to re-evaluate my opinion of his business acumen.

Next time, we'll talk about the value of existing customers vs. new customers.

It's tough, but it's not all dark!

2009-06-03T12:22:00.000-07:00

For all my optimistic talk when this recession began...I've got to admit, this is a different animal.

Like most of you, I have friends who have lost their positions, and our area has been rocked by a General Motors' plant closing among all the other stories we hear daily.

But there are bright spots...businesses doing well, exploding adult education (an improved workforce is always a plus), and new opportunities making themselves known.

I too have clients who have cut back, but I continue to work everyday, and my attitude has improved as I continue to interview entrepreneurs on my online talk show ( "Just the Other Side of Seven" Wednesday evenings at 7:10pm EDT www.talkshoe.com/tc/43512 ).

There have been some significant gains in selected stocks as well (I follow that stuff and subscribe to a number of newsletters).

Plus, I continue to run...that's free, walk...also free, work in the yard...ditto, watching the birds at the feeders...almost free, and I'm enjoying life lived less complicated.

Bill

Morton Got It Right

2009-05-15T11:53:00.000-07:00

"When it rains, it pours," is the power slogan for Morton Salt...ain't it the truth? The life of a freelancer seems to be feast or famine. There is never that steady flow of just enough work to keep one busy...but no burdened. Instead it's like, "Oh my God...not another job! How am I going to get all this done? Why couldn't they have called last week when I spent two days watching my toenails grow (which is really pretty cool if you have the chance to do it).

It's one of the reasons I don't get to the blog as often as I should...how's that for an excuse?

But life has it's own plan and it's own pace. The fun is watching to see how you're going to juggle everything to meet deadlines, maintain quality, and still have time for things like food, sleep, and marketing/sales to make sure you don't have too much toenail time.

I'm a firm believer in time management...but a freelancer's time belongs to others...and their emergencies become our emergencies. We're lucky to have them and lucky to be able to help them.

I'd like to know what I'm doing tomorrow (or not doing...tomorrow is Saturday and I'd like to know that I have the entire day to do things like wash my car, or run in the sunshine, or sit with a beer and watch the hummingbirds), but someone may need me at the last minute and I'll be there for them.

Feast or famine. Yep, Morton had it right.

Business is Fun

2009-04-30T10:47:00.000-07:00

Isn't business fun? If it's not, you're probably in the wrong one (business that is). I find people have fun in their businesses for different reasons: one enjoys the battle for new clients; another enjoys the time he gets to spend with customers, yet another gets an ego boost from being recognized in public. All different, yet all the same.

I suppose for younger folks, work is all about survival and accumulation. As one gets a bit longer in the tooth, the challenge and rewards morph into something different (in my mind, something better).

There is satisfaction in the work itself. I smile when I write something clever or playback a voicetrack that nails what I am trying to accomplish, or, now, when an interview goes really well on www.talkshoe.com/tc/43512 .The money is nice, make no mistake about that, but that special feeling tells me I'd do this even if I won that big lottery (of course, I'd have to play to win...wouldn't I?).

A friend's father was a physician of some reputation. In college, my friend pursued medicine for a few years, then went to his father to apologize for deciding medicine was not the career he wanted. No one was more surprised than my friend when his successful father replied, "Don't make the mistake I made, do what you enjoy."

I hope everyone not only enjoys his/her labor, but finds it satisfying and fun.

Survival

2009-04-27T12:16:00.000-07:00

Survival during this economy is requiring a new, or perhaps renewed, creativity. The income streams we came to depend upon are changing; which does not mean there are no income streams, only streams that have changed course or streams into which we have never stuck our toe.

Learning new technologies (whether actually new, or simply new to me) and seeking new partnerships are becoming second nature. It's a new way of working, but I like it! The new approach is blowing out some of the cobwebs formed from years of doing business the same way. www.smooth-male-voiceover-talent.com is changing along with much of the other elements of my company.

The new "talkshow" ( www.talkshoe.com/tc/43512 ) is proving to be lots of fun as I worry about the next week's guests, watching the details on downloads, podcasts, etc. to get an idea of how the audience is growing. I think I'll do the next blog on growing a call...that would be good for me.

So, survival brings invention, renewal, exploration and it's all good.

Full Moon? I believe it.

2009-04-09T11:38:00.000-07:00

Last night was a full moon...I happened to see it, but I would have guessed it even if the sky had been completely obscured by clouds.

I have this new show on Talkshoe (http://www.talkshoe.com/tc/43512), and I'm having the best time interviewing entrepreneurs and other gutsy folks who refuse to give in to pessimism even in the face of unrelenting bad news on the economy by the "main stream media." Most of those to whom I speak began their businesses in economic circumstances similar to those we're experiencing today.

I love to talk to these interesting, energizing, hardworking and positive people....so what's the problem? Well, last night everything went wrong. My studio computer refused to talk to the Talkshoe website...meaning I couldn't talk to the website.

So I called into my own show on the telephone...but, after the show, the tape reveals a problem with my audio (unheard on my end of the conversation) I can only blame on gremlins or the phone company.

Then, the chair in which I'm sitting falls apart in the middle of a guest's most important point...all you hear is a loud crash and muffled (remember, the sound sucked) profanity followed by my own laughter (I laugh at myself a lot).

I thought that was it, but when I awakened this morning, the grease I noted on my thumb last night from trying to repair the chair with one hand, while still talking to my guest and holding the phone in the other, well, that grease turned out to be a very painful bruise that makes my thumb look like I just cast a vote in an Iraqi election.

Say what you will, I blame the moon.

Social Obligations

2009-04-06T12:31:00.000-07:00

I find myself in a constant state of over-commitment. Every invitation I receive sounds great at the time of reception...but my interest inevitably wanes as the event draws near. So, I find myself either calling to withdraw my reservation...or attending with extremely low expectations of enjoying the event.

Such was the case with a meeting I attended this past weekend. It was an important planning meeting, and my presence was absolutely critical. Initially I had, of course, thought the meeting sounded boring, but the dinner afterward might be a lot of fun. Then, as the day drew closer, I began to dread the entire experience. Who wanted to have dinner with a lot of people who were virtual strangers? What fun would that be...a lot, as it turned out!

We had an exceptional time learning all about our new acquaintances, and free flowing wine lubricated the conversation to a pleasant degree. I now look forward to the conference we gathered to plan...not because of the conference material, but because of the opportunity to spend more time with our new friends.

Perhaps I'll change my pattern when it comes to social obligations...nah!

Spring Fever

2009-04-02T11:49:00.000-07:00

Now this is more like it! The weather today is as much like the Spring days we remember from our childhood. And it's made just that much sweeter because we know there's probably at least one or two more snows hiding just around the corner.

When the weather turns I remember why I choose to live in a place with four seasons. Each change brings new possibilities and old memories.

Of course, Spring and Summer also bring allergies, so I have to time my work to coincide with those times when my voice actually sounds like me. Often this time of year, my voice lacks the resonance and power to which I'm accustomed.

Clients of www.smooth-male-voiceovertalent.com deserve to voice they're paying for...so I do whatever it takes...recording late at night or early, early, early in the morning if that's when the voice is present.

One disadvantage of the new online conversation, http://www.talkshoe.com/tc/43512 , is my belief it's important to be live at the same time each week...so, voice or no voice I'm there.

But right now, I'm going to walk around the block in the sunshine and forget all about work...it's just way too nice. This, this is Spring Fever, and I love it.

Listen to "That Still Small Voice"

2009-04-01T08:00:00.000-07:00

Sometimes we know so much we get in our own way. Last night I had dinner with a family I had been told had children with "a problem." Expecting behavior less than conducive to a relaxing meal, Lucia and I met the family at the appointed hour. The children were absolutely wonderful.

Like all children, the three year old had a few moments of drama, and her five year old brother was initially shy, but the entire evening was more fun than I could have wished for.

The point, too often we accept the opinion of others instead of following our own instincts. We doubt our own inner voice in favor of what we're told by those who, we believe, have more insight (experience, education, etc.) than do we.

I believe most people know what's best for themselves or their children. Too often we listen to others and run out to find a quick fix be it therapy, drugs, or some other intervention...when what's really needed is patience, love and understanding.

I hope the parents follow their own counsel instead of listening to any one's opinion...including my own! And I hope too, that I have learned to listen to that still small voice within and ignore all the clatter going on around me.

This has little to do with voiceovers or the new project, http://www.talkshoe.com/tc/43512
but it's important to me.

This is a great day!

2009-03-30T14:23:00.000-07:00

Monday...what a great day. NOT!

Everything falls apart on Monday; and this was no different. From a conference I'm planning to a visit to the dentist to complete my "drive-by" root canal.

In addition, I still haven't heard from my invited guest for Wednesday night on www.talkshoe.com B. Sharp's Just the Other Side of Seven." Apparently, I'm the only one concerned that I'll open the show and have no one to talk to for a hour...it reminds me of my early days in radio. I had the opportunity to fill in for a popular talk show host and soon discovered if the listeners don't know you (and trust you), they don't call...and you spend an entire week saying, "still have four lines open, call now..."

So, I'm looking forward to Tuesday...at least it ain't Monday!

This is So Much Fun!

2009-03-28T11:59:00.000-07:00

http://www.talkshoe.com/tc/43512

That's the link for the new online conversation "B Sharp's Just the Other Side of Seven" heard every Wednesday night live on TalkShoe, but also recorded for downloading or podcast. In the current environment, we're talking to a lot of economists and entrepreneurs to learn how they're surviving...and in some cases thriving...during this downturn. For me, it's a blast to speak with these bright and upbeat people.

And you can speak to them too by calling in during the show, or texting if you're following online.

Last Wednesday we had a caller from England who really kept the conversation going as we compared the economies of our two countries and our governments attempt to fix things (or screw them up). You can hear that conversation by clicking on the above link and playing Episode 2.

I want to shout at someone

2009-02-12T12:03:00.000-08:00

Stimulus - Sminulus...let me keep more of my money and I'll stimulate the economy.

Stay away from my doctors...unless Teddy Kennedy is willing to forgo his treatment thereby "accepting" the inevitable results of aging rather than burdening the health care system with his case.

It feels like we are surrounded...but I prefer Glenn Beck's take on it: "We surround them!"

This is not a political blog, but it's tough to sit by and watch this circus without shouting at someone.

Music Rocks!

2009-02-09T10:29:00.000-08:00

I had the opportunity to spend several hours in he car alone yesterday, and I used the time to crank up the radio to levels not reached since my teens (a long, long, long time ago).

Ahhh...music. What else has the power to move one? From classical to country to rock...moods may be elevated, depressed, and everything in between. There can be no doubt of the efficacy of music therapy...I self-prescribed yesterday.

I laughed and cried as the music and the words washed over me. I noticed the artists' voices had more impact upon me than did my own...hence the description "artist." I chose music for racing this summer as I felt myself running to the beat and saw my stride easy with quick turnover.

It was a great day.

Catharsis has a place and music is wonderful tool. On www.smooth-male-voiceover-talent.com I have an article I wrote regarding message-on-hold wherein I cautioned against choosing music for your message that might interfere with the message. The last thing you want is to have your customer on hold upset when the music is interrupted with a message...after all, it's the message you wish to be heard.

Be careful how you use music...it's powerful stuff.

This won't take long

2009-02-06T12:41:00.000-08:00

The more I watch our new President, the more concerned (and by concerned I mean scared sh*tless) I become.

It's the Little Things

2009-02-05T10:41:00.000-08:00

You have got to be kidding! I just got a fax...that's not the news; it's what the fax said that has me really steamed, amazed, and saddened about the state of business today (especially in the current business environment).

I'm the chair for a conference in April that is bringing nearly 350 people together for a minimum of three days and two nights at a resort. The bill exceeds $500 per room (figuring two people) for the two evenings plus meals plus all the other costs a conference of this size incurs. Well, the planning group wanted to meet for a few hours this weekend at the hotel to discuss some details, see the meeting rooms, and have dinner. We figured about 15 people would attend the two hour discussion and then have dinner in the dining room.

The hotel just sent me a contract for $200 for the meeting room (for two hours?), and $5 per chair for all attending!

I know the resort (it's a golf resort in the summer...not so much in winter in a location suffering temperatures and wind chills well below zero) is not busy in February, but come on...$200 for two hours when I'm bringing more than 100 rooms plus loads of day guests in April?

How far we have come from the days when businesses tried to serve the customer and accommodate them to keep their patronage. It is an unwritten policy of www.smooth-male-voiceover-talent.com that I will always over-deliver. I will always try to provide any extra possible to increase my value to the client. I am not interested in making every possible dollar from one encounter with a client, I want to establish a relationship and have a client for life (or, at least, as long as I'm able to be of service and the client is able to pay).

It's too late to move the conference to a different venue for this year, but I'm sure going to suggest we never return to this place...and it's all because we wanted to sit down for two hours. This was not a big request but, as we all know, it's the little things that count.

Here We Go Again

2009-02-03T11:59:00.001-08:00

I really like new things...I like learning new things, I like trying new things, I like finding new things. So, while this isn't entirely new to me, I'm about to launch a new component to www.smooth-male-voiceover-talent.com and Sharp Associates.

With the urging of Bill Millikin, wjmillikin@billandlou.com , I'm going to launch an Internet radio/podcast program on TalkShoe. While the format and details are still unsettled, I'm really looking forward to the new experience. Well...it's not really new, I was in radio during and shortly after college, and then again several years later.

The format on TalkShoe is, as the name implies, talk based with interviews and discussions on topics of my choosing. The fun I'm having right now is choosing a theme and putting together a list of guests I might interview.

I haven't done anything as far removed from my usual voiceover and message-on-hold business for a long time...it's a real kick to dream of what I want and then create same. So, get ready... may be calling upon you to participate.

When I told Lucia I was planning to try something new, all she could say was, "Here we go again!"

Made in America

2009-02-02T11:36:00.001-08:00

I recently had a call from a production house for whom I do a fair amount of work. They had a script they needed me to voice, but didn't have time to get me into their studio. They asked if they might email the script to my studio, have me record it, and send it back to them for an edit in just a day or two.

www.smooth-male-voiceover-talent.com always aims at returning scripts to clients within 24 hours, so I said their deadline was very possible...uh huh. I received the script and began as soon as possible to record the six pages of copy. My voice wasn't cooperating...so I gave up for the day. The next day, I still didn't like what I heard, but completed the assignment to meet the client's deadline.

Bottom line, the production house was thrilled with what they received (who knew?). They complemented my studio, my microphone, me, and most members of my immediate family. Further, they indicated an intention to do more business through my studio rather than asking me to visit their facility.

I was feeling sheepish about the quality of the voiceover I was submitting...and they were really really happy with it! I can only guess I am, as I've always suspected, my most severe critic. But I think that's common in our profession. We have an image of the best sound or each job, and we'll work overtime to get that sound for our client. If we fall short of our imagined best, we're not happy...and no one can convince us that what we have done is "good enough."

I think that's a healthy attitude and reflective of the work ethic we all wish were the norm in today's world. There is nothing noble about our chosen profession (by a long shot), and I'm sure many others feel the same pride in their work (from assembly line workers to...shudder...attorneys). It is, after all, the private enterprise system and it's inherent rewards that make our country the only place one can achieve "the American dream," but we sure don't read, hear, or see much about it.

We need to collect examples of American pride so whenever someone expresses great surprise at our quality of work we can respond, "What's the surprise? It's made in America!"

And Now for Something Completely Different

2009-01-30T11:43:00.000-08:00

Hold it...I'm not going to do anything about clients, "almost clients," or my prostate. I just called a friend whom I see far to infrequently. This friend was a fast rising superstar in the political world, supported by people in both parties, and just one hell of a nice person who always did what he told you he would do. An honest politician...who knew they existed? Then, at the height of his popularity, an aneurysm in his brain burst.

Following hours of fear he would not survive, weeks of fearing he would not regain consciousness, months fearing he would never walk or talk...he surprised us all by doing all of the above and more. He was, however, left without short term memory and a few other assorted disabilities. Now he stays at home most of the time, but can still play golf and drink beer...two of his favorite pastimes.

Today is his birthday, I call everyone I know on their birthday...if it's in my daytimer; and once I know someones birthday, I call for life. So, I called my friend today. His wife answered the phone, recognized my voice, and knew why I was calling. She had him take the phone and I started singing...he really enjoyed it and laughed heartily, but he had no idea who I was. It was a bittersweet phone call, but I knew that before I dialed.

I hope I brought some light to his "special" day...I'm sure most days must seem pretty much like every other. I think of him often and all the good he did during his years in office...and all the good he did not have a chance to do. His wife is a saint (and that's the only time she's ever been called that!); her love and devotion are primarily responsible for my friend's survival and the quality of life he enjoys today.

How lucky we are who have not faced a challenge of the magnitude of the one that changed both of their lives. And how lucky I am to have friends who may not always recognize me, but who always have a smile and a cheerful attitude in the face of a difficult life.

I'm lucky on so many levels, and I'm thankful for all that I have in my life. I just wanted to say that while I still can because you never know..................

Welcome Back

2009-01-29T11:18:00.000-08:00

Actually, it is I who have been missing. But now I'm back with vigor...literally. Not that I felt bad before, I didn't. After a four or five year hiatus (did I spell that correctly?), I had a complete physical a few weeks ago. A few days later I received a call that I needed to make an appointment to discuss my lab results with the doctor as my thyroid was "abnormal."

My thyroid has been abnormal as far back as I can recall. The first time the doctor discovered my under active thyroid, he told me he was not going to start treatment but would monitor it for a while. The following year, the reading had actually improved, but was still out of the normal range. Still no treatment as I was asymptomatic. So, this call was neither unexpected, nor did it cause me any real concern.

When the doctor came into the room he announced I was going to feel wonderful. "I already do!" I said. The doctor said he couldn't believe it...when he got the test results back he reread my chart noting I was running and exercising regularly, felt great, no excessive weight gain...none of the symptoms one would expect to find when the normal range is somewhere around 0.4 to something over 4.0 (the higher the number, the less active the thyroid)...and my test came back over 25!!

I asked the doctor, "How good am I going to feel? Will I be able to run 7 minute miles instead of 8 or 9?" He had no answer.

So, Synthroid is my new drug of choice, apparently for the rest of my life. To date, I don't feel any real difference...but how would I know? I am hoping http://www.smooth-male-voiceover-talent.com/ will notice an improved sound (it could happen). And who knows, maybe I'll be collecting new trophies when the weather breaks.

Next time, I'll talk about some new "almost" clients and my prostate (they're not connected). Until then....

More later

2009-01-08T15:13:00.001-08:00

Ever had a catastrophic computer crash? I just did (well, actually, it happened Monday...I carried the carcass to the computer repair geeks and told 'em to "FIX IT!" today I was told it will be at least a week before I have it back...aaauuuggggggg!)...I guess I'll be back later.

So That's What They've Been Talking About"

2009-01-02T13:03:00.000-08:00

Took most of the day off today...except for some writing. I awakened with the alarm at 3:45am, got dressed and went out for my usual run, came home and had some coffee and watched Lucia head for the office.

About thirty minutes later, I decided to dust the house...but I vacuumed first. Then, I thought I'd clean the bathrooms...I had no idea it would take so long. By the time I got done, it was time for a shower and some lunch.

It was after lunch that I hit the studio for some writing(after all, that's what I'd been avoiding all morning). When the writing was done it was time for my appointment with a friend for coffee and conversation. No time for voiceovers today!! Of course, that means no money today either.

I have friends who have retired and they each say they have no idea how they ever had time to work with all they find to occupy their days. I never understood that...until today. Sitting down now to write this before I pour a manhattan I have to say, "So that's what they've been talking about."

Just a Few Hours Left

2008-12-31T12:29:00.000-08:00

As I sit in my studio and look at the clock, I recognize 2008 has only a few more hours remaining (at least in my part of the world). I, for one, will have biter sweet memories of the year nearly past; and look forward with great anticipation to the possibilities of 2009.

Resolutions? Don't make 'em.

I do believe I'll make some capital investment in the coming year (crap...could have written it off in this year if I had thought about it), and I may add a recurring fee program to my list of expenses.

Exercise is already an important part of my routine, but I think I'll take that up a notch too. I'm having my first physical in several years (oops) next week...we'll see if all my work has been worth it (even if I'm not Charles Atlas...younger readers ask your grandparents...it's been worth it).

Going to kick www.smooth-male-voiceover-talent.com up a notch as well. I've got a few new and exciting irons in, or near, the fire...just need to poke it a bit.

I have great faith in what we can accomplish in the coming twelve months, I hope you have as well. Attitude makes a great deal of difference as I believe we generally find that which we seek, be it good or something less than good.

For a kick, read "The Science of Getting Rich" by Wallace D. Wattles...I believe it's the seminal self-help book (written near the turn of the century...first published in 1910 as far as I can tell).

As Lucia would say, "Be kind to one each other."

It's Still a Kick!

2008-12-30T11:26:00.001-08:00

I've been at this voice business for a long, long, long, long time. I've done a lot of work in all the media. But it's still a kick to hear something I've created in a new market or venue.

Earlier this year, Lucia and I were on a trip visiting a city of one of my clients who was running a promotion I had written and voiced. When I heard the spot on the air, I was like a kid with a new toy...you'd think I would have outgrown that by now.

Yesterday I had a note from a new friend that a comment of mine was aired on a television program in another state. Let no one say my ego is under-developed; I got up early today to go online and play the tape of yesterdays program...then I replayed it for Lucia when she awakened. There it was, the host was reading my comment and giving me full attribution...and there I was, the little kid...again.

My fascination with voice work goes back as far as I can remember. In elementary school, whenever we had a "film strip" I was captivated by the voice...Who did that? How did he get the job? How can I do that?

At sporting events, I paid more attention to the stadium, or arena, announcer than I did the game.

And, of course, radio was a world full of voices...and I loved the personalities, the commercials, and the news reports.

Not much has changed over the course of my life...I am still drawn to voices.

How fortunate we are to live in a country where we may pursue our dreams. As we enter 2009, let's not lose site of how much this country has provided for those of us who love her.

It's Not About the Voice

2008-12-29T11:00:00.001-08:00

This is all about me...something I allow myself at the end of every year.

I don't have the best voice in the world...I have a nice voice, a voice some find easy to listen to, a voice that is sincere, but it's far from the best voice available. But I contend, it's not about the voice.

There has always been a schism between those who consider themselves "artists," and those who, like me, consider our job to interpret what the client desires in a manner to which the ultimate consumer will respond. This is a purely personal position, but I believe the "artists" are worried about how their performance will reflect upon themselves and their talent. Talents like myself, however, are concerned with giving the client what they want and, ultimately, making the client's cash register ring.

It's a "hired gun" sort of mentality that doesn't get involved with what listeners think of me...it's not about me. I will make suggestions when my input is requested, or if I believe I can suggest something that will either reduce the cost of the project or increase the efficacy of the material.

Artists, on the other hand, make suggestions to bend the material to better display their talent, their voice, their skills. This is not to say their suggestions may not be valid, often they may be. The issue is the motivation for the suggestion; is the suggestion for the benefit of the client or is it to improve how the voiceover will be received...perhaps by potential new clients? Every job is an audition for the next rather than an end in itself.

At http://www.smooth-male-voiceover-talent.com/, the client is our only consideration.

I'm a craftsman, proud of my work...not so proud of myself. Whether I'm creating copy or interpreting someone's words, the client's success is the only goal. In fact, it's in my mission statement (yea, I got one of those): I help successful people be more successful and have fun doing it. It's a position that has served me well for more than thirty years.

Nope, I don't have the best voice...and I recognize my voice is not the best voice for every product or service. This realization has saved me a lot of agonizing over jobs not won. And I think I'm happier than those who can't understand why everyone isn't using his/her voice...after all, it's not about the voice.

I Can't Wait

2008-12-28T12:31:00.000-08:00

Lucia and I have had a tradition for the past several years...we check into a state park lodge on Christmas Eve (Inevitably we are among only a hand full of guests in the entire complex). We drink wine and play ping pong or cards, we eat a leisurely dinner, then go for a swim.

Last year we had the pleasure of a beautiful snowfall...so we went for a walk in the woods. There is nothing so peaceful as a quiet snowfall on a dark night. This year, it was raining...so the swim was our excitement.

Christmas morning, we awaken and eat breakfast; again we were the only guests in the dining room. We watched as birds and squirrels ate from feeders outside the dining room window and laughed as they competed for available space (we're easily amused).

Finally, we went for another swim before heading home. It is the most relaxing and rejuvenating experience one can imagine. Yet it's only a few miles from home.

We then had Christmas dinner with a wild assortment of friends at the home of an elderly friend whose daughter and son-in-law we know well through http://www.smooth-male-voiceover-talent.com/. The room was filled with laughter, smiles and great food. The host then presented each one of us with our own stockings (an unexpected treat that immediately transported everyone back to our childhood).

We know we'll be back to the lodge next year...and now we've been told we'll be invited back for another Christmas dunner. I can't wait.

Can't move, can't sit still...

2008-12-27T17:33:00.000-08:00

After a huge Christmas meal with friends...more on that next time...I spent today with wine, good food and one martini (for medicinal purposes).

Now I'm so full I can't even sit still. I have managed to complete a bit of work for a client out of state, but most of the day has been pure pleasure. We all need to do that once in a while.

Next up, reflections on Christmas and anticipating New Years.

The Language of Success Part III

2008-12-26T14:43:00.000-08:00

In this final installment, I'll wrap-up the article found on www.smooth-male-voiceover-talent.com.

We’re cheating our children

The use of substandard English limits one's horizons socially and professionally, and we are cheating our children by allowing them to misuse our language.

As one paid to speak (voice-overs, on-camera, public speaking), I am a strong advocate for mandatory speech education in our public schools. And I will never accept substandard English, written or spoken, with the oft heard, “It's the expression of the ideas that is important, not the form.” Unacceptable!

I host a regional academic challenge television program featuring the very brightest of the young people in North Central Ohio. I am truly humbled by the intellect of these young scholars and the facts at their command. Yet I cringe when I overhear their off camera conversations.

I blame it all on advertising! We have chosen to “race to the bottom” without regard to the effect upon our audience. We have ignored our responsibility to model the language of commerce and industry...the language of success.

Copyright 2005 - Bill Sharp

I hope your holiday was as wonderful as mine...full of friends, food (too much), and family. As we look forward to 2009, we anticipate renewed hope and the belief that the world is unfolding as it must. Success is an inside job!

The Language of Succes Part II

2008-12-24T09:51:00.000-08:00

Yesterday I introduced a serialized version of a complete article available at www.smooth-male-voiceover-talent.com. Today, we continue...BUT, we would be less than honest if we did not take this opportunity to acknowledge the Christmas holiday and all that it holds for so many of us. My wish is for everyone to have a very Merry Christmas. Hold your families close, remember your friends, and pray for those among us who face difficulties (whatever the cause).

Our obligation

I believe we have an obligation to model proper grammar in all contexts, but particularly in any broadcast messages to be viewed by the general public...and definitely when the message may be viewed by children.

There are so few models of good grammar in the media in which we choose to immerse ourselves. Television and movies glorify substandard grammar and slang and have vaccinated much of the population to the pain of such utterances.

From what has been dubbed “Black English” (ask Bill Cosby about that issue) to just plain poor word choice and lazy pronunciation, the examples manifest themselves thousands of times a day. What chance do our children have of learning the importance of grammar, word choice and pronunciation?

The Voice of Sharp will be absent tomorrow for the holiday, but will return on Friday, December 26, with the next installment of "The Language of Success."

The Language of Success Part I

2008-12-23T12:09:00.000-08:00

In the following brief selection, I'll introduce my humble thesis that we must not lose sight of the importance of language or our society will (has) suffer. From the time I wrote this for www.smooth-male-voiceover-talent.com, the situation has only become more dire. Everywhere I turn I am confronted by poor grammar...our society is more crass, and I believe that leads to a number of unpleasant consequences.

The Language of Success

I don't know when it began, but advertising in this country has been engaged in a grammatical "race to the bottom" for some time.

I remember the controversy in the 1950's (I believe) over the “Winston tastes good like a cigarette should” campaign and, more recently, the Apple “Think different” slogan. But these are minor offenses compared to what passes for English in many commercials.

I was asked to write a piece of copy a few years ago featuring gentleman walking into his home with a section of frozen garden hose. I opened the commercial with a character actor entering from outside dressed for winter, holding the hose and saying , “Honey, my hose is frozen.”
The production company liked the idea, but wanted the character to say, “...my hose is froze.” I would not allow it to be changed and argued for days until I prevailed.

Tomorrow, I'll explore why I believe we have an obligation to police the way we use language in the material we write and voice.

Finally, The Feeling Has Returned.

2008-12-22T08:26:00.001-08:00

I was becoming concerned due to an almost complete lack of sensation regarding the Christmas season. Today, the feeling returned after I stopped at a Dollar General, of all places, to buy a few gift bags and boxes for gifts that need wrapping. Suddenly, I found my internal monitor recognized a smile and feeling of light within.

I still have much to do before I can relax in the glow of the holiday, but when you're doing work you love, you don't mind. Every day as I prepare my studio for recording, I'm reminded of how lucky I am to be doing work that seems more like play (well, thin about it...I guess much of what I do really is playing).

I'm not the best voice available, although I may be the best for specific applications. I am, however, one of the hardest working voiceover talents around, and I'm completely dedicated to the success of my clients. I may also be one of the best at listening to the client and translating their message to a script. No brag, just fact.

I don't think I've ever spent any time at the end of the year reflecting upon how lucky I've been, how much I appreciate my clients, and how grateful I am for everything that has come my way; this year...I'm going to do it. I have so much for which I am grateful...and I'm glad the feeling has returned.

Recognizing I'm generally writing to myself...and ignoring that fact, I'll close by hoping all y'all (the proper plural of the singular y'all) have a wonderful Christmas...and may we all have an even more prosperous 2009.

He was GREAT!

2008-12-19T13:14:00.000-08:00

Had an economist who appears frequently on several television networks, Bruce E. McCain, speak today for a group I oversee. Bruce spoke to the current economic environment and where he sees it going...more importantly, when. He was GREAT!

It was not all gloom and doom, but it does appear we're in for a long ride (no surprise there). I feel better having heard the speech...but now I'm back to thinking about TV (don't try to follow it, just go with it...buy the premise, buy the bit).

I used to host a television show (local...small town stuff). Next week I'm going to expound on television vs. voiceover work and http://www.smooth-male-voiceover-talent.com/ .

Right now, I'm going to a Christmas party!

Meetings...You Gotta Love 'em. NOT!

2008-12-17T10:40:00.000-08:00

That's it, two meetings and more than half the day is gone! Even better...two more to go. Let's not discuss the "productivity" problem in this country. Besides, anyone with whom we'd discuss it can't be reached because, you guessed it, they're in meetings.

There goes my day...crap.

Another day...

2008-12-16T13:22:00.000-08:00

I spent today with the Young Leaders Institute, a group composed of two high school sophomores from every public school in the county plus the two largest parochial schools.

I find the time with these bright, eager and talented young people to be energizing. I speak to them of the opportunities to follow their passion, create a job for themselves, explore untapped markets. We have innumerable examples right here at home, as does any city, and there is no end to creativity.

We discuss www.smooth-male-voiceover-talent.com and they are amazed to learn a company like mine exists and prospers. They're even more amazed when they consider the real possibility of doing something themselves.

No one should be confined to thinking of traditional, "go to work at 25 and retire at 65" working for someone else. If you want something different, something better, something your own...go for it! And you'll never have just another day.

Four is One Too Many to Ignore

2008-12-15T12:15:00.000-08:00

I have sounded very bold in denying the recession to date, but the fourth friend just left my office after telling me he no longer has a job. Perhaps for all my bravado this thing is for real!

Still, there is little we can do to affect the situation beyond taking care of our own financial house. I'm quite sure the national economy will not respond to my individual moves...however, in the aggregate, we may be able to bring about some change.

I'll choose to continue living, but living a bit more carefully. I will neither suspend my life, nor will I bemoan the state of the economy. I'll step up my efforts to market www.smooth-male-voiceover-talent.com in an effort to expand my client base and, as a result, my income. I will help all others I am able knowing the reward is in the act.

This may be for real...I think it is. I ignored it for a long time, but four visits in the last week is one too many to ignore.

Sunday...Day of Rest?

2008-12-14T11:27:00.000-08:00

Sunday is supposed to be a day of rest, but I've just finished a message-on-hold for a www.smooth-male-voiceover-talent.com client who needs it first thing tomorrow, then I have to write.

But at 4pm...it's martini time; nobody makes martinis as good as the martinis Lucia constructs. After a martini...or two...it's definitely time for rest.

Yeah, yeah...

2008-12-12T10:43:00.000-08:00

It's cold, snowing, I'm about to spend two and one-half hours outside ringing the bell for the Salvation Army, and this dope walks in and tells me about the fabulous week he just spent in a luxury suite on the beach in Hawaii.

I have been in Hawaii six times...count 'em, six...and never been out of the airport! Nope, always on my way somewhere, or coming back from somewhere...but never outside the airport.

Now I'm really depressed.

Just picked-up another message-on-hold job from www.smooth-male-voiceover-talent.com hell, I could do that on a laptop in Hawaii! But no, I'll be right here...Everybody Loves Raymond...yeah, yeah....

The Holidays are Here, the Holidays are Here!

2008-12-11T11:48:00.000-08:00

The holidays are here...rah. There is just too much to do in addition to the usual activities of daily living. I just returned from a marathon session at a local bank trying to figure out how to get money to my nephew in Japan.

In the past, I've sent my nephew bank checks...no good, personal checks...worse, so I was trying to find a safe, secure instrument I could use. Of course the best way would be to have his bank account number and just do a wire transfer...ahhh, but then he has to know the gift is coming and you don't even hear a "ding" when it arrives.

We settled on a Visa gift card...which is very much like sending cash through the mail (not a favorite), but I'm told the card should be easy for him to use in Japan...we'll see (note to self: do not hold breath). Every other thing I've tried has ended with him sending the instrument back to his mother (so I won't find out my gift failed to work...but my sister can't keep something like that quiet) then she had to cash it and send it back to him.

Thank goodness business is so much easier to transact. With the aid of tools like PayPal, clients around the world receive my invoices and pay with no muss, no fuss, and minimal fees. This has been very beneficial to www.smooth-male-voiceover-talent.com ...I wish it were so simple with personal gifts.

Oh well, the holidays are here.

Who Gives a #@$*!

2008-12-10T11:18:00.000-08:00

It was cold and raining when I awakened this morning...then it got colder...and grayer. This is truly one of those days one wants to just climb back under the covers and/or have a manhattan and forget about everything.

But this is precisely the kind of day one must overcome his or her inclination and push forward with renewed energy. Lucia likes to say, "When you feel your worst, look your best!" I think it's good advice.

I once heard a lecture on tape by an AA speaker who's main premise is, "Your mind is crazy. Your mind is your enemy. You have to take control away from your mind because it will lie to you at every opportunity." I think he was on to something.

When the alarm goes off at 3:47am every morning, I can think of a thousand reasons to just roll over and sleep. But that is when I tell myself that my mind is trying to sabotage my exercise routine and I get up, get dressed and head outside to run. Later, I'm always glad I did so.

The same is true of working...I can always think of a thousand thing to do other than writing copy or recording that next message-on-hold or commercial. That's when the smile comes out and I get down to it. Perhaps I should use some of that energy to improve www.smooth-male-voiceover-talent.com ...oh hell, I'll just roll over and close my eyes for a few minutes...
who gives a #@$*!

et tu Sharp?

2008-12-09T11:23:00.000-08:00

In this environment of skyrocketing unemployment, the economy continues to express bipolar manifestations. A young man visited my office yesterday and I asked him how his company was doing (he works for a men's clothing store). He smiled and began to recite sales figures over the past several weeks. Record breaking sales!!! All I can figure out is other people are also having very good sales, or they have decided to spend everything they have on material goods while their money is still worth something. Either way, some segments of the community are moving along quite well.

But this isn't about that...it's about the fact I'm participating in a process that is probably going to result in a close friend losing his job. One thing that cannot be denied in today's economy is, we cannot continue to allow unproductive people to remain in positions where their continued employment may threaten the existence of the organization. Unfortunately, that is precisely where my friend finds himself.

For many of us involved in the process this is very difficult...he has been in the position for a long time. Has he always been so inefficient, undisciplined, and ineffective? It appears that he has, but things were not so apparent in stronger economies. "A rising tide carries all boats"...but when the tide goes out, you find out which boats will be stuck and which ones will be able to navigate to safer waters.

I don't want to see anyone face unemployment, but sometimes I have to make decisions (or agree with decisions) for the greater good. This is tough.

Part IV Should I Appear in My Own Commercials?

2008-12-08T07:45:00.000-08:00

In this final installment of an article found on my website, http://www.smooth-male-voiceover-talent.com/ , we'll answer the burning question (I know you're on the edge of your seat waiting for this dramatic conclusion), "Should I Appear in My Own Commercials?"

So, should you appear in your own commercials?

Well, it depends. The arguments for appearing include: 1)The credibility and trust your presence may bring to the message. You need a trusted advisor on this one who can be completely candid. 2)A unique presentation, i.e., your face and/or voice becomes a jingle for the product/service...think Dave Thomas, you saw his face and you thought Wendy's (While a professional talent may be seen/heard promoting other products.) 3)Prospective customers like to feel a personal relationship with an advertiser.

The arguments against appearing: 1)You may be really bad and come across as untrustworthy (the worst), foolish, or less than competent. 2)It may be more expensive...a lot more expensive. While you're not paying for professional talent you will be paying for production time, and re-shooting or re-recording a commercial until you get it right can add up quickly. A professional can save you money in production costs. 3)It requires time away from the business of your business. Some business persons get so involved in their advertising, they lose touch with their core business and customers. You are an expert in your field, professional talent is an expert in his/hers.

Copyright 2005 - Bill Sharp

Part III Should I Appear in My Own Commercials?

2008-12-07T12:39:00.000-08:00

In Part III of our series from the article "Should I Appear in My Own Commercials?" from www.smooth-male-voiceover-talent.com we are reminded of the very simple reason clients advertise...this ain't rocket science.

Advertising has only two goals

Remember...increased sales and/or awareness are the only objectives of advertising. Spending advertising dollars to hear your neighbor tell you he heard, or saw, your latest ad does nothing toward your bottom line (Why is it your neighbors are seldom your customers?). So the test of any campaign's effectiveness must be whether or not it achieves the objectives of sales and/or awareness. True, there are variables that must be considered in addition to the talent (schedule, placement, and the message itself); but a good commercial on a bad station will produce better results than a poor commercial on the market leading station.

In our final installment I'll answer the burning question...finally...of whether or not you should appear in your own commercial.

Part II Should I appear in My Own Commercials?

2008-12-06T05:21:00.000-08:00

Many clients choose to appear in their own commercials even given their limited skill before a microphone and camera...and some have good reason. In this installment of my copyrighted article from www.smooth-male-voiceover-talent.com , we'll explore some of those reasons.

So, why do they do it?

Some truly believe no one can adequately represent their business (one might conclude these are controlling types, but successful business persons are, by nature, take charge persons), others believe no one else should represent their business, and still others just really really like the recognition they receive (remember this last one...it's going to be back soon).

Of the three types above, media sales reps know they can make the most money selling to the final category of spokespersons, those who enjoy the recognition they receive. Why? Well, it's the ploy I mentioned in the first paragraph of this article. When the client measures the effectiveness of a campaign based upon how many friends, neighbors, co-workers or existing customers mention his latest ad, rather than by new revenue and increased sales, the sales rep has found a gold mine (When I was selling advertising, three mentions of a recent commercial on the golf course meant money in my pocket.).

In the next installment, I'll revisit the reasons people advertise...which, too often, may be overlooked at the advertising dollar's peril.

Part I Should I Appear in My Own Commercials?

2008-12-05T10:25:00.000-08:00

A client and I had a discussion this morning on the topic of this first installment of a copyrighted article from http://www.smooth-male-voiceover-talent.com/ :

Should I Appear in My Own Commercials?

Appearing in, or voicing, one's own commercial can be a very effective tool...it can also be a clever ploy by the media sales rep to obscure the effectiveness of a campaign. In this article, we'll explore the positives, the negatives, and the hidden agendas in producing an advertising spot.

Having the CEO, owner, manager of a company appear in his/her own commercials, radio or television, has been utilized for decades with differing degrees of success (or disaster). Victor Kiam (Remington), Dave Thomas (Wendy's) and Lee Iacocca (Chrysler) are three of the most successful national examples of the past 25 years; each an articulate person of conviction, integrity, and charm. Examples of success exist in every local market as well, and every region of the country can site their local businessperson/stars.

But far more highly competent business persons come across the airways as cold, dull or, in the worst case, incompetent and foolish. Watching these persons one becomes uncomfortable and embarrassed, hardly the stuff of which sales are made. And while it is true that some have been wildly successful as spectacularly poor pitch-persons, most just keep spending money for ineffective commercials that fail to make the cash register ring.

In the next installment we'll answer the question of why, given the risks vs. the rewards, do clients still choose to appear in their own spots?

OK, We Elected Democrates...I Still Don't Need a Gun

2008-12-04T12:01:00.000-08:00

I have friends who have gone out and bought guns because they fear the 2nd Amendment may be in jeopardy. I don't need gun...there are sure times at http://www.smooth-male-voiceover-talent.com/ I wish I had one (clients can be a pain), but I don't need one.

Many years ago, I was asked to participate on a panel discussing gun control...I was in favor of stricter laws for gun ownership and EVERYBODY else was against such legislation and, apparently, hated me and my entire family for my beliefs. It was awful...they even chased me into the parking lot to continue to tell me why I was an idiot. The thing was, I was not against gun ownership at all. I'm still not against it.

I believe every American has a right to own a gun, and who has what weapon is no business of our government. I choose not to have a gun...well, that's not exactly true. When Lucia was married to her late husband, she worked in retail and one day came home with not one, but two guns. Her husband did not want a gun, he didn't think she wanted a gun, yet here were two guns in the house. When he asked why she had purchased them she said, "They were on sale." But this is not about women (although this sentence kind of makes it that doesn't it?).

Anyway, when we moved together, she found the two guns...still in the boxes. Now we don't know what to do with them. But I don't want gun because I'm afraid the government is going to come and get them just because the Democrats are in power...I do fear we may be in a "politically correct" world where private ownership of guns may be ruled illegal (that' a change from my earlier belief of what was possible).

I have great hopes the NRA will keep that possibility in check, but there is growing pressure from the dopes with whom we share this planet.

I have friends who have gone out and purchased weapons for no other reason than the fear they may not be able to buy them in the not to distant future. What worries me more is the fact these friends have no training and small children in their home. That scares me...and I still don't need a gun.

Anybody want to buy two guns that probably don't work after nearly thirty years in a box?

Whoa!

2008-12-03T13:02:00.000-08:00

Whoa! The day has somehow past right by without my even noticing...too busy to think, I guess.

This is one of those days where everyone has an emergency and they have decided to visit my office to talk about it. I haven't had this many visitors in months...and none of them seem to believe I have any work to do. Gonna be a late night at www.smooth-male-voiceover-talent.com .

Count to Nine

2008-12-02T11:11:00.000-08:00

Sudoku has taken over my life. On vacation, I was given an electronic Sudoku game...and I take it everywhere, EVERYWHERE! One of the cool things about it is the appearance of my game mimics a typical PDA, so people think I'm recording information or texting someone during meetings that don't appear to be going anywhere.

And I now believe all the articles I read about exercise for the brain being beneficial. As I improve at Sudoku, I notice I see patterns emerge that eluded me in the early part of my playing. Better yet, I seem to be making better connections in my writing, speaking and consulting. There is, I believe, carryover from the game to my career.

While I haven't thought this through completely, I believe I'll write more about it for www.smooth-male-voiceover-talent.com .

If you have yet to Sudok (a new verb,but why not...everybody else does it)...give it a try. All you have to do is count to nine.

What am I Missing?

2008-12-01T10:39:00.000-08:00

I spent the weekend, other than Friday, shopping (what kind of idiots enjoy shopping on Black Friday?) and I have to tell you...there are a lot of people out there spending lots of money. In every store we saw lines of people with loaded shopping carts; in the restaurants the tables were filled with smiling, laughing, over-eating families.

In the media, I read and hear of the financial crisis facing our nation...apparently no one has told the people. Today I heard retail spending was up over last year...duh! Just look around, people are out there living their lives.

I am not insensitive to the difficulties facing portions of our economy but, unless I'm missing something, it sure appears the majority of the people where I live are still working and spending.

I have just finished another website voiceover relating to the economy and people considering a business of their own...entrepreneurship seems to be at an all time high.

Whatever we face, I know we'll emerge stronger than we were on the other side of this (perspective is an advantage of having lived through three previous recessions) and my stocks will not only be back where they belong (hopefully I'll profit from the buys I'm making right now), but will reach new highs.

All we can do is keep on keeping on. I'll continue to do my voiceovers through www.smooth-male-voicover-talent.com and spend my money on living life (and we all know life's too short to buy cheap beer,wine, or bourbon). And when I hear the gloom and doom I'll continue to wonder, "What am I missing?"

There's always one

2008-11-26T08:56:00.001-08:00

It occurred to me the other day I get paid to attend meetings...so I really should not hate attending all the meetings I'm compelled to attend. And, in retrospect, it's not the meetings I dislike but rather the "blockers" who get in the way of the meeting accomplishing...well...err...they get in the way of the meeting accomplishing anything!

You know who these people are; they always have something to say (I almost wrote the word contribute, but this type contributes nothing) and, generally, what they have to say is negative.

The meeting in question was a "visioning" session (trouble before it even begins). Many of those present had much to contribute, but our blocker always managed to bring the conversation back to a confused, and seemingly endless, maze of words. At every turn, his was the last voice heard on any one issue because no one could follow what he was saying and, thus, did not know where we should go next.

Finally, in desperation, and to prevent my strangling the blocker, I offered a synthesis of the evenings topics wrapping it all into, what I believed to be, a cogent whole. Nods flew around the room and then, just as it seemed we were about to make at least one decision, he began a slow, lengthy, stammering review of what I had suggested liberally punctuated with his own questions (and answers to same). At the end of his monologue we were right back to our previous state of confusion.

This has nothing to do with voiceover business...but I'm still upset at allowing someone to waste three hours (yep, three hours) of all our time. It seems to me no matter how many meetings I attend, no matter where the meetings are held, no matter what the subject being discussed...there's always one.

They Just Don't Get It...Sometimes Neither Do I

2008-11-24T11:07:00.000-08:00

I just left a board meeting where the topic of discussion was the continued employment of a sales representative. It was generally acknowledged a rep was necessary, but there is some question as to whether the current person is the right person for the job.

"We need a superstar!" was the sentiment around the table. Then the discussion turned to compensation. As a salesperson for most of my career, I know you don't get, and keep, a "superstar" without offering "superstar compensation." And a good salesperson is worth every penny.

But, for some reason, those around the table thought they could find someone willing to do the work inexpensively. I guess people believe anybody can sell... Believe me, a great salesperson will make his own money if you provide him with product and delivery, but you have to be prepared to write big commission checks. Think about it, the more he makes, the more you're making. What's tough about understanding that?

It's like voiceovers, you may have to pay me more than some others, but you'll get delivery and quality...guaranteed. What's so hard about understanding that? Yet people are always trying to get me to "deal" (and by deal, they mean "do it for less" without any concessions on their part).

A professional takes less time and provides superior results ( see my client testimonials at http://www.smooth-male-voiceover-talent.com/ , or recommendations at http://www.linkedin.com/in/billsharp ) and actually saves the client money.

The same is true of any sales pro...in the long run, a pro will make you more money than trying to save a buck on an untrained, untested, rookie.

All that being said, I guess I should pay better attention to my own advice when I complain about the fees I pay agents for bringing me work. They get the bucks because they bring me more than my fair share of work. What's good for the goose...

Use Message-on-Hold and Make Money Part II

2008-11-22T15:56:00.000-08:00

Let's continue yesterday's stroll down memory lane covering an article from the past:

What you must remember

Remember, your caller had a reason for dialing your number, and it was not to listen to your M-O-H. Your number one job is to keep that customer from hanging up during the wait. Too often, new clients instinct is to try to include everything a caller might want to know about the company, their product lines, and the new website.

If you've have someone on hold long enough to hear all that, you're demonstrating a fundamental disregard for your customers' time, and no M-O-H can overcome that (Last week, I was on hold for over ten minutes...I stayed just to see how long it would be...but I won't call that hotel back!).

I always ask a new client how long they generally have customers on hold before they are connected with the party for whom they are holding. In general, most hope to have their callers on hold no more than 30 seconds, but we all know that is not always the case (in fact, the national average in closer to 45 seconds).

The ideal message

To accommodate a reasonable on hold time and make an impact with your message, I suggest copy not to exceed twenty (20) seconds in length. You may, and certainly should, have multiple messages on your system for those inevitable longer holds, but each should be concise (remember the billboard analogy).

Remember too, your message should ask the caller to take some action. You may choose to ask callers to ask their representative for further information about what they've heard, or check your website for details, or call the receptionist to be placed on the mailing list.

Music...the tie that binds

The style of music you choose for your “M-O-H” is more than personal preference. Music under the message and between messages should compliment your product and business. Music appropriate for a hospital or funeral home is necessarily different than that for a movie theatre or restaurant.

Whatever the style, the music should not overpower your message. You never want to hear callers complain your message interrupted the music, after all...the message is what you've paid for!

Speaking of paying, there are license fees required for use of music, these fees must be paid annually whether your production company bills for them separately or embeds the fee as a recurring part of your invoice.

A powerful tool

Message-on-hold is an opportunity that makes sense. Studies indicate over seventy percent of business callers are placed on hold; callers to educate, cultivate and motivate. Companies taking advantage of this “wasted time” may find new streams of revenue from existing and new customers alike. Don't miss out on this powerful tool. Copyright 2005 - Bill Sharp

Use Message-on-Hold and Make Money Part II

2008-11-22T12:58:00.000-08:00

Concluding our discussion of yesterday:

What you must remember

Remember, your caller had a reason for dialing your number, and it was not to listen to your M-O-H. Your number one job is to keep that customer from hanging up during the wait. Too often, new clients instinct is to try to include everything a caller might want to know about the company, their product lines, and the new website.

If you've have someone on hold long enough to hear all that, you're demonstrating a fundamental disregard for your customers' time, and no M-O-H can overcome that (Last week, I was on hold for over ten minutes...I stayed just to see how long it would be...but I won't call that hotel back!).

I always ask a new client how long they generally have customers on hold before they are connected with the party for whom they are holding. In general, most hope to have their callers on hold no more than 30 seconds, but we all know that is not always the case (in fact, the national average in closer to 45 seconds).

The ideal message

To accommodate a reasonable on hold time and make an impact with your message, I suggest copy not to exceed twenty (20) seconds in length. You may, and certainly should, have multiple messages on your system for those inevitable longer holds, but each should be concise (remember the billboard analogy).

Remember too, your message should ask the caller to take some action. You may choose to ask callers to ask their representative for further information about what they've heard, or check your website for details, or call the receptionist to be placed on the mailing list.

Music...the tie that binds

The style of music you choose for your “M-O-H” is more than personal preference. Music under the message and between messages should compliment your product and business. Music appropriate for a hospital or funeral home is necessarily different than that for a movie theatre or restaurant.

Whatever the style, the music should not overpower your message. You never want to hear callers complain your message interrupted the music, after all...the message is what you've paid for!

Speaking of paying, there are license fees required for use of music, these fees must be paid annually whether your production company bills for them separately or embeds the fee as a recurring part of your invoice.

A powerful tool

Message-on-hold is an opportunity that makes sense. Studies indicate over seventy percent of business callers are placed on hold; callers to educate, cultivate and motivate. Companies taking advantage of this “wasted time” may find new streams of revenue from existing and new customers alike. Don't miss out on this powerful tool. Copyright 2005 - Bill Sharp

Use Message-on-Hold and Make Money

2008-11-21T10:15:00.000-08:00

I'm currently producing a new message-on-hold for a client and was reminded of the following article I wrote some time ago...it's still good information.

Use Message-on-hold and Make Money

There is a sizable group of people who believe the creators of the “message-on-hold” (M-O-H) deserve to be held with the terrorists at Guantanamo Bay; I may be one of them. But when you're through with this article you'll know how to effectively use “M-O-H.”

The idea of “message-on-hold” sounds great...in theory. You are presented with a customer who, having called your office (understand that, the customer contacted you...obviously he/she has a real interest), is a qualified lead! An existing customer waiting to speak with someone...and an indeterminate number of seconds during which you may fill his/her mind with your pitch.

What should I say?

When working with a new M-O-H client, I begin by asking what message the client wishes the caller to hear. Surprisingly many have not actually taken the time to think about what they want to say during those precious seconds.

Like a billboard, the message-on-hold must be, by necessity, concise and targeted. Ideally, when connected with his party you want the caller to begin his conversation with something like, “How can I learn more about what I just heard?”

Introduce a new product, describe your award winning service, let the caller know how you can help them make more money. But don't make the mistake of trying to tell them everything you know. Keep each message brief.

Don't assume your existing customers know everything you offer. Amazingly, most customers think of their suppliers in a narrow context and may be going elsewhere for products or services you offer. Such opportunities are veins of gold you've never mined.

Continued tomorrow...or go to my website for the entire article.
Bill Sharp
www.smooth-male-voiceover-talent.com

Holy Smokes!

2008-11-19T06:43:00.000-08:00

Holy Smokes! The skies have opened and I'm swamped with work and projects (paying and non-paying). I'm glad there's a recession...I couldn't handle all the work if the economy was healthy. Guess the much needed work on www.smooth-male-voiceover-talent.com will have to wait for yet a bit longer.

Here I go........

Anyone Can Do It

2008-11-18T10:27:00.001-08:00

I just returned from my weekly Rotary meeting. I don't know how long I plan to remain a Rotarian, my track record with service clubs reveals a pattern of interest and involvement followed by abrupt resignation. I served as president of the local Rotary a few years ago and am, frankly, amazed I still belong. But I find the friendship and service to be of a different caliber than I've experienced in other service clubs...then again, maybe Rotary isn't different, perhaps I am (growth is possible at any age...I hope).

Anyway, this isn't about that. Today I was just sitting there when the current president asked the membership to stand for the invocation to be presented by...me! He went on to say, as I was walking forward, that I may not have been aware of the honor as he had failed to contact me prior to the meeting. I said no, I was not aware of it being my turn...but that's OK.

I approached the microphone and asked everyone to join me in prayer and we'd see how it goes.
Naturally, it went just fine.

I have always been puzzled by people's discomfort when faced with the task of praying aloud. No matter what your faith, most public prayer is merely giving thanks for that with which we have been blessed, a request that we be kept mindful of opportunities for service to our families, communities and world, and that all our efforts may be guided to a positive outcome. No need to get into any deep theological thought or sectarian "preaching" that may offend anyone present (I recall even Jesus warned against making others uncomfortable by the practice of one's specific religious tradition).

Prayer should be a natural act...a conversation with some higher power...and the biggest secret of all (kind of like the secret we have in the voiceover business)...anyone can do it. They may not do it well, but they can always improve with practice. It's absolutely true...anyone can do it.

Now I'm Worried

2008-11-17T12:43:00.001-08:00

I attended a meeting in the local public high school today. Now I'm worried. The students were as dorky as you would expect high school students to be...but the administration supplied the unexpected "fear factor."

The school was like a war zone with noise and confusion everywhere. And at the end of the day, some adult got on the PA and actually sang juvenile Thanksgiving songs (yes, that's plural) to these young men and women trying to grow-up. It was awful!

One of the young ladies to whom I spoke is in the digital media program and wanted to know more about broadcast careers. She asked about websites, so I directed her to www.smooth-male-voiceover-talent.com as an example of how not to build and maintain a website. We spoke at length and, after she left the room, she returned to thank me for the time and the opportunity to meet with me. Manners will go a long way in a world, seemingly, without any.

If the administration cannot control what's happening in the building, and condescends to the students, what hope is there for our youth? Like I said, now I'm worried.

Hey! There's a Person Sitting Here.

2008-11-16T12:09:00.003-08:00

Last week I attended a meeting of the advisory board at a local career center. Following the meeting I was going to visit my barber, but it occurred to me I should try the school's beautician training program if I really wanted first hand knowledge of the kind of training that the students are getting (and what the hell, it's only hair...it'll grow back...and I don't have that much of it to begin with).

The little girl assigned to me told me I was the first "real human" she had been assigned (Oh joy!). After a few minutes she asked if I would mind having a senior student observe and assist her. I said that would be fine.

The two of them went to work on me and things were going well...until I stopped them after they had referred to me, for the third time, as "the head." "Hey! There's a person sitting here," I said, "You may call me Mr. Sharp, sir, the client...anything but "the head." You need to remember that when working with the public."

Then the instructor came over and asked how things were going. We all said things were fine, and the instructor proceeded to tell the younger lady to all keep her non-dominant hand on the top of "the head" to better control the process. Ah ha! I knew from where the girls had picked-up the habit.

Remembering our clients are complete, complex and deserving human beings is something of value for everyone to remember. I know how often we are thought of as merely a disembodied voice...but how often do I so objectify those with whom I work? It's a lesson we all learned from a simple hair cut.

www.smoothmale-voiceover-talent.com

TGIF

2008-11-14T11:57:00.000-08:00

I'm having "one of those days." You know the ones...I didn't run well this morning (point of order: I never run well. If you saw me on the street, you'd know I was doing something, but you may not recognize it as running...which explains why I run at 4am), the entire day has dragged, and yet I need to sound "up." I also looked at my website, http://www.smooth-male-voiceover-talent.com/ , got more depressed, and decided I have to do something to update it next week without fail (a promise I've been making to myself for months).

Fortunately, I've always been able to compartmentalize and do the job before me without letting the rest of my life intrude upon my performance. But that doesn't change the reality of how I'm feeling.

TGIF...I'm within spitting distance of wine and food with lots of friends to kick-off the weekend. On those rare occasions when I have a day that feels like today, it helps to stop and consider the more important things in my life and how truly fortunate I am to be so blessed. Good friends, good food, good wine...I guess I have much for which I should be grateful. I am.

Humility Has a Way of Imposing Itself in Our Lives

2008-11-13T10:17:00.000-08:00

As I look back over the past few posts, I see I declared I was not going to be a part of the "recession." Sounds good...sounds arrogant...sounds, well, kind of stupid to me today.

Last night I returned to my home and was fighting with the garage door opener that was, apparently, malfunctioning. I pushed every button I could find. When that didn't work, I did what any rational being would do, I pushed the buttons harder! Ultimately, I got out of the car and walked toward the door just in case the battery was weak and I needed to be closer. My neighbor was in his front yard doing something (he's always doing something) and he had a big smile on his face.

"It won't work!" he said very self-assured. I asked how he knew my garage door was not going to work, and he told me, "The electricity went out more than an hour ago, a transformer blew at the main station. Gonna be dark for a while."

He was right. We had no power through the rest of the evening. When Lucia came home we decided to go out for dinner (couldn't cook). So we went to a favorite spot, had some wine, and ate as slowly as we could. Not slowly enough.

Still without power when we returned, we found flashlights, got ready for bed (brushing one's teeth in the dark is interesting...not difficult, just interesting), and turned in for the night.

The electric company succeeded in doing what the recession couldn't, I could not work. I couldn't even make phone calls as our telephone is supplied by the cable company...no cable, no phone. The perfect storm...even my cell phone was depleted. The very strength of working for oneself grinds to a halt if you don't have access to one's tools; and all my tools need electricity.

Today the power is once again surging through the lines, but I'm a bit less cavalier about my situation versus others struggling in today's economy. All it takes is one little element to misfire, and we're all in the same boat. My suffering was short, this time. My humility has grown.

They'll Do It Every Time

2008-11-12T11:55:00.000-08:00

I received an email today from a friend who was on his way to the local TV station to make a commercial and he wanted to "run his copy by me" for any suggestions (and by suggestions he means free advice). I looked at the copy and saw it was deficient in one area and included some additional information better suited to graphics that could be cut from the copy. That's when it all began.

Oh, he took my advice and made the changes, but then decided he had lots of time he wasn't using, so he added about thirty words to, what I thought, was a complete thirty second spot. He said he was amazed at how many words he could get into a thirty. I suggested he was probably reading the copy silently to himself (he was). "Try reading it aloud...and like you mean what you're saying." I said.

How often people who write their own copy make these simple mistakes...he had included a phone number which, in a thirty, can take a lot of time as each number is a word (people forget that)...that's seven words (in our area it's actually ten words because you have to use an area code for every call). Then he tried to cram as many words as as possible into the spot forgetting TV offers three modes of communication: sound, graphics and pictures.

I offer tips for copy writing on www.smooth-male-voiceover-talent.com for those who decide to write their own. In more than thirty years of this business, I've noticed most beginners make the same mistakes and they'll do it every time.

Just an Ordinary Day

2008-11-11T16:08:00.000-08:00

In the studio by 4:00am...finished early...so I visited my friends at the local General Motors stamping facility. While they had some good news by being awarded some jobs for a car not due for production until 2010, they can't accept that as proof they will be immune from the GM downsizing/plant closings we see across the country.

One of the benefits of the computer age is the ability to send voice tracks anywhere in the world from the comfort of my home studio. How reassuring that my future isn't in the hands of some far off corporate decision maker who knows neither me nor my family.

I returned to my studio re-energized and even more determined to not participate in the current economic environment of doom and gloom; but rather to continue and make http://www.smooth-male-voiceover-talent.com/ an oasis in the midst of depression.

It's Cold...I'm Tired...I want to take a nap

2008-11-10T12:01:00.000-08:00

I developed a habit several years ago that requires I awaken before 4:00am each morning and head outside to run 4 to 5 miles regardless of the temperature (I may choose not to run if preciitation or ice would safety an issue). So this morning I hit the road on schedule and could not wait to return to the warmth of our home.

I use the running time to work on projects, write scripts, think about what I can do to increase my value to my clients. It was the latter thought that occupied my run today. How many of us continue to try to earn our existing client's business once we already have it? Think about it. We work so hard to get new business...then we frequently stop doing all the things we did to earn the business in the first place. It's a prescription to lose business...and we very seldom see it coming.

To keep the good clients we have, we need to find ways to increase our value beyond the reason they hired us in the first place. If I'm providing only voiceover for a client, I offer copy improvements whenever there's a legitimate reason to do so. If I'm providing commercial production, I offer message-on-hold advice and/or production.

All of this requires a good relationship with the client, but the opportunity of continued business is well worth the investment of time.

Be sure to visit my website...who knows, maybe I'll even update it (right) www.smooth-male-voiceover-talent.com

I'm Not Going to Do This Any More

2008-11-09T10:53:00.000-08:00

Last night I acted as auctioneer for the local Chamber of Commerce live auction...I'm not an auctioneer, but people have fun and open their wallets when I do my best imitation of a professional. It's hard work...I don't enjoy it...and I'm old enough (in spades) to not continue doing things I don't enjoy...so last night was my final auction (probably).

The worst part of last night's auction was the evening hours. I get up and run at 4:00 am every morning...that makes anything in the later hours of the evening (and by later hours I mean anything after 7:00pm) very difficult...even when there's alcohol involved.

The problem is, I enjoy being in front of large crowds; I like making people laugh, and I have this huge ego, all of which get stroked when I do things like the Chamber auction. Oh well, I'll probably say yes again next year.

I far prefer to stay in my studio and do my voiceovers, work on my website www.smooth-male-voiceover-talent.com (which I've ignored for three years), or find opportunities as keynote speaker for breakfast meetings. So, load me with work and I'll be happy.

I'm Not Going to Play

2008-11-07T06:56:00.000-08:00

OK...another morning filled with negative news about the economy. Things are not as we would wish, but...they are what they are. I for one, and this is not an original thought by any means, choose not to participate in the recession.

A few weeks ago, just before my birthday, I visited the license bureau to renew my driver's license. The little girl behind the counter never looked up as she took my nearly expired license and began the questions she must ask hundreds of times each week (what a boring job that must be).

"Are you still at 35 M@#$%* Drive?" I said I was. "Are you still 5'9", 180 pounds?" I said I had probably lost ten pounds. "Brown hair, brown eyes?" I said nothing...after several minutes she finally looked up and I said, "What do you think?" She responded, looking at my very gray quickly receding hair, "We're not allowed to say!"

If you have as much gray hair as I have, you've been through at least three recessions and I know three things:
1) This will be over and the economy will recover and be stronger than before.
2) This is not the time to panic and sell everything in your retirement account...selling near the bottom is never a good idea.
3) There is plenty of work out there for those willing to go out and find it.

We may have to change the way we market ourselves (For instance, I may have to get around to improving that website that hasn't had new content in years... www.smooth-male-voiceover-talent.com ), and we may have to work harder to find those jobs we need...but if we choose to do what it takes, we don't have to participate in the recession. And I'm not going to play.

The Generation Gap Slaps Me

2008-11-06T10:57:00.000-08:00

I just returned from a trip to meet with a client for whom I've been doing work for almost a year...but had never met face to face. It was an excellent meeting with the client and his advertising agency, until the subject moved to my most recent voiceover.

I produced a radio spot for the client utlizing a "needle scratch" sound effect I thought quite effective and humorous. The client had approve the spot, but asked me how I had the nerve to send it to them. "Nerve? Why would you think that?" I asked. The client went on to explain they had to have a meeting to decide if the commercial was suitable to use with the "fart sound" in it.

I was horrified and tried to assure them I would not do such a thing...but they insisted it was a "fart sound." They obviously had used the spot, and found it effective...even crediting it for a large sale...so I stopped talking. But later I thought about the entire incident, and I think I've got the answer.

The client is too young! They never had a record player...never heard a needle scratch acorss the surface of a 33, 45 or 78. The generation gap...now I know how it feels; and I know how it sound...like a fart!

Don't forget to visit my website: www.smooth-male-voiceover-talent.com .

Oral Surgery and Me

2006-01-25T12:24:00.000-08:00

I had oral surgery about two weeks ago. For someone who makes a living talking, the prospect of having a mouth full of stitches, packing and pain was less than exciting. Fortunately, the procedure was painless, the recovery swift, and the interruption of my interests was minimal. That being said, I think next Winter I'll find another hobby...oral surgery is too inconvenient and expensive.

One of the benefits of being out of commission for a few days was the opportunity to look at other websites and blogs I hadn't visited in some time...it was instructive and fun (like going home after a long absence).

I also had the opportunity to do some marketing of my voiceover business; another neglected old friend...marketing that is. In my next posting, I'll rehearse one of the jobs that surfaced as a result of my efforts and the client I encountered...I guess everybody has clients that drive 'em buggy...this is mine.

So, I'll just sit here with temperature sensitive teeth (by the way, it now takes about twenty minutes to brush my teeth in order to comply with the instructions of the oral surgeon...and I'm very compliant). If you have the time, please visit my website: www.smooth-male-voiceover-talent.com (hoping to have some new stuff on the site very soon regarding website audio...it's a new gig I'm enjoying).

Bill

Rededicated in 2006

2006-01-03T02:12:00.000-08:00

Well, the new year has brought it's usual promise of rededication to our business, physical health, relationships and more. I'm personally excited because I have launched the year with a dedication to a new aspect of www.Smooth-Male-Voiceover-Talent.com, website voiceovers. As I move forward with the project, I'll provide details of how your website can benefit from the addition of professional voiceover talent...it's a cost effective way to turn viewers into customers.

Oh yeah...and I quit smoking too. :} Happy New Year!

Bill

Christmas Rediscovered

2005-12-20T06:44:00.000-08:00

I don't know if there really is an effort to discredit Christmas...nor do I know that I have actually noticed an absence of Christmas from the stores in which I shop. I have noticed all the media attention on the issue, and I think just the flap has had an effect upon everyday people during this season.

Last week, Lucia and I volunteered to ring the bell for the Salvation Army (we try to do it every year on St. Lucia's Day for obvious reasons). We were assigned to Sam's Club from 6:00pm to 9:00pm on a very cold evening. As we stood, danced, sang, rang the bells, anything to keep warm, we wished everyone a Merry Christmas. The response was overwhelming. Many stopped to thank us for using the "forbidden phrase" on their way into the store, others made a point to come back on their way out to express their support and thanks, still others took the time, once back in the warmth of their cars, to drive back past us to say thanks. It was most unexpected.

Our wish was neither a political statement, nor an expression of defiance, simply a wish from our hearts...and it seemed to resonate with those cold and hurried shoppers.

At www.smooth-male-voiceover-talent.com, we wish everyone a glorious holiday season regardless of belief, unbelief, political persuasion or ethnicity...and the manner in which we choose to do so is to wish you all a Merry Christmas.

Bill

I'll never understand!

2005-11-16T16:00:00.000-08:00

Ever had one of "those days?" I've had one, and everyone seems to know more about my area of expertise than do I (even though they've never worked in the field). In an article on my website ( www.smooth-male-voiceover-talent.com ), I talked about the phenomenon; everyone knows everything about advertising.

Today, I happened to notice the local Chamber was making a very common error in an attempt to measure the effectiveness of their advertising. I approached the individual responsible for the tactic and suggested it was a worthy effort, but it won't work. She told me it was absolutely working...but she could not provide any documentation that their data was correct or even meaningful. I asked how the data was going to be used and was told the result (meaningless as it is) will be used to determine what media the Chamber will buy for next year.

I have no dog in this fight, I sell nothing to the Chamber but support all their programs. They are choosing to ignore advice from an experienced professional, I shall offer no more. Too bad, they're going to waste money chasing bad research.

I'll never understand.

Bill

Don't Pay the Ransom!

2005-11-10T02:08:00.000-08:00

Don't pay the ransom, I escaped and everything is fine. Soon I'll be back to normal and posting with great regularity.

Actually, I've been on a cruise...my first! It was everything I had heard it would be, and more. As soon as I get things put away and sit down, I'll review the entire experience. For now, if you haven't had the opportunity to take a cruise, do it.

On my return I had a plesant surprize, a new client called (out of the blue) and is talking about a project for www.smooth-male-voiceover-talent.com. Best of all, it's a new client in a new major market...opens doors!!! Who knows, maybe I'll be able to take another cruise much sooner than anticipated.

Glad to be back.
Bill

Technology Rocks!

2005-10-04T05:37:00.000-07:00

I had an appointment with a client the other day regarding their message-on-hold. It has been over two years since they changed messages...And we both agreed it was time to do so.

After we discussed the content of the messages and the music, I asked to see the equipment they were using so I could deliver the completed message in the correct format. A simple request, but, while I did not remember the client's system, I did remember how difficult it is to access.

My contact had to summon the IT manager who had the key to "the telephone room." When the IT guru approached, he had a suspicious look on his face (OK, that sounds wrong...I mean he looked at me suspiciously.). His body language made it clear I was seeking admission to a spot to which I had no right. In fact, while he had a key in his hand, he made no move toward the lock...But simply stopped and stared at me. My host explained I wanted to look at the message-on-hold system...To which Mr. IT grunted, "Why?"

By this time I'm thinking, "Just open the damn door so I can get out of here. It's only a message-on-hold." But I smiled and explained it had been a few years since I had supplied them with any material, and I wanted to determine the correct format for delivery. Well, how could I be so stupid...IT rolled his eyes and sighed audibly.

In an effort to ease what was for him clearly a painful encounter with an idiot, I began trying to talk with him like a real person...There had to be one in there somewhere.

Nope.

Anyway, eventually he told me the system loads from an mp3 format, which brought a big smile to my face. "You mean I can just email the file to you and you can load the new message?", I asked. Another look of disgust washed over his face...yes, mortal, of course you can email it.

I left the happiest I've been in days...thanks to technology, I never have to deliver any physical product, never have to ask permission for entry into the inner sanctum sanctorum, and, best of all, I never have to see Mr. IT face to face again...hmmmm, never did get in that telephone room. Oh well, technology rocks!

Bill

A New Season

2005-09-29T05:40:00.000-07:00

I host a local academic challenge show on television that just began its second season. I'm always amazed at what the young people know...and what they don't. Events in recent memory for me prove to be difficult history questions for these high schoolers. Yet I stand in awe of their accumulated knowledge.

When I began the show, I didn't particularly like the young people participating. They seemed arrogant, rude, self-centered...I even called one school to tell the principal just how rude I felt her students acted. But in the light of experience and reflection, I've come to better appreciate (and perhaps remember) what it's like to be in high school.

One student, with whom I had a running battle last year, has actually become a favorite of mine after he approached me at a 5K in which we were both running. He didn't know I was a runner, nor I him. as He is definitely the brightest of the entire bunch (perfect scores on his S.A.T.s in his junior year) and, thus, the biggest pain in the neck (I cleaned that up). Maybe I was envious of his intellect...no, he is a pain! Anyway, we have now become close through the common bond of running (he's better at that than I am as well...damn), and I find myself proud of his academic achievement (as if I had something to do with it).

While being an on-camera host was never a goal of mine, I find I enjoy the experience and the exposure (a few voiceover jobs have resulted from someone seeing the show). Working without a teleprompter and trying to make an extremely stiff format interesting has proven to be a challenge. I also enjoy the show preparation, working through the questions to make sure I pronounce every name, place, etc. properly. If I could just remember the name of the show.

Each week I place notes with the name of the show (Scholastic Showdown) written boldly all around me...yet I go into breaks asking the audience to stay with us for more Scholastic Showcase, Academic Challenge, or practically anything else. The crew has a great time...and now has a pool for if and when I'm going to screw-up the name of the show; glad I can entertain them. Even the students now correct me, in unison, as soon as we are clear and into the break. Showbiz is my life.

Live television is a great classroom for those fortunate enough to have the opportunity to try it. I certainly appreciate the producer and the sponsors' willingness to let me learn. Smooth-male-voiceover-talent.com has benefitted from the experience.
Bill

Physical Fitness and Your Voice

2005-09-19T20:45:00.000-07:00

I have been exercising regularly for more than thiry years. I began in a most unusual fashion when a client...no, wait, he was not a client...I wanted him to become a client...suggested we join the local YMCA for an exercise class so he could get in shape for skiing. I don't ski, but I said yes in the hope he might become a closer friend and give me an opportunity to do his voice work. The next week we were in the gym.

After class, I had to leave to pick-up my daughter arriving from Florida for Christmas. When I approached my car I could hardly stand the pain in my neck as my pulse pounded against my collar and tie. The pounding continued for almost an hour...that's how far out of shape I was.
The client...quit the class after two weeks and never darkened the door of the gym again. I continued.

Thiry years later, the client is still not using me often...but I'm in great shape.

I began thinking about the effects of physical conditioning on voice work and found the following information on a public domain site...although it is clearly dated...I think the basics hold true.
Look under "Helpful Articles" on www.smooth-male-voiceover-talent.com for the complete text of "Physical Fitness and Your Voice."

Bill

More to come!

2005-09-18T17:22:00.000-07:00

Wow, what a week...lots to come, so stay tuned!
Bill

Voiceovers and Hurricanes

2005-09-11T09:26:00.000-07:00

Well, the computer gremlins are still with me although they've become more sporatic in their attacks. Now it's the other stuff that's got me running.

This past week I received several calls that should have made me smile...but they didn't. One production company, for whom I provide a fair number of voiceovers and other services, called to tell me they were going to be calling on me for a heavy load of copywriting in the next few months. Good news! Yet, it was a bittersweet call. The reason for the increased workload added to the weight we're all feeling as a result of the hurricane tragedy...one of the partners in the company was activated by the Ohio Air National Guard to serve in the affected area.

Another call was from a local church where I served as assistant minister several decades ago in a previous incarnation (did I mention I was a minister?). While I still perform weddings and funerals and the occasional baptism for the church, I haven't been extremely active of late as my voiceover business has continued to grow. Anyway, the current assistant is leaving and they asked if I could "fill in" while their search committee did its thing. Good news! Yet, it will take a toll in terms of time...time I would have spent growing my client base.

I guess I feel guilty over receiving seemingly good news grounded in the misfortune of others. The joy I receive from my work seems tainted...perhaps I'm just worn-out from the onslaught of media coverage of suffering Americans. But I have made a decision...

Immediately following the hurricane, I rushed to donate at a local bank where the Red Cross was collecting funds for relief. However...henceforward, until the polticians cease their attacks on the administration, the congress, etc., I'm not going to contribute another cent. This is not a time to point fingers with cries of insensitivity or racism, that is just using the tragedy for personal selfish gain...and that really depresses me.

Perhaps all the guilt I feel is really frustration and anger at this grandstanding...and the only thing I can do is refuse to play. So be it.

So, I'm planning to continue my business as usual and provide the others with my best efforts during their time of need. And when the politicians either grow-up or wise-up...well, I don't really expect that to happen.

Smooth-male-voiceover-talent supports the efforts, and the people providing those efforts, at every level responding to this national crisis. I pray for those affected. And I have lost respect for a lot of liberal pundits, politicians and personalities.

Bill

I hate computers!

2005-08-28T09:11:00.000-07:00

OK, I really don't hate computers, but I don't understand them, am easily frustrated by them, and wish I didn't have to use them...but without them, I'm out of business.

Computers have made it possible for me to build a home studio, record, edit and email voiceovers all over the world...and I like that. The convenience of working in my studio rather than driving to a, sometimes distant, production facility is something I appreciate beyond words.

But now, my computer (or the software, I never know which) has decided after each log-off to the internet to inform me I have no connection to the internet when I try to re-establish activity. AAGGHHHH! So, following the directions provided on my screen, I disconnect the modem, turn off the computer, wait at least two minutes, reconnect the modem, wait another few minutes, turn the computer back on, and, BINGO, there's the internet...until I log off and try again.

Of course the online tech-service options are open, so I email the manufacturer, the software developer, and the folks at Road Runner. But it's difficult to explain you're emailing because you do not have access to the internet.

Technology has made my business (www.smooth-male-voiceover-talent.com) successful and keeps me in the overextended lifestyle to which I've become accustomed. But it drives me nuts.

This is a forum for discussion of issues dealing with voiceover artists, advertising, etc.. It is also a pressure relief valve I shall continue to use...as long as I can get onto the internet.

Here I go; I'm going to log off...so I have a feeling I won't be back immediately (unless my problem has somehow corrected itself).

Bill

Using a Voice as a Jingle

2005-08-27T16:00:00.000-07:00

"Winston tastes good like a..."
"You deserve a break today..."
"My baloney has a first name, it's..."

Jingles have been an important part of successful advertising marketing strategies for a long time; and for good reason. A jingle immediately identifies the product in the listener's (viewer's) mind. Jingles repeated for a period of time become synonymous with the product, and once that has been achieved, one cannot help but automatically identify the product in the first few measures of an internalized jingle.

This is an advertiser's dream. Even if the message recipient does not consciously hear the copy, the product has been elevated to top of mind awareness in a few short measures of music.

A well selected and utilized voiceover artist can achieve much the same result for an advertiser. Think of the voice of Kraft Foods for so many years (OK, I remember his first name was Ed...can't recall the last name [Herlehy?], and it has nothing to do with age,...email me if you remember). When we heard his voice, we knew the product...or, at least, the product line.
Used correctly, a voice used as a jingle forms a relationship with the audience. It’s an interesting phenomena I have come to call auditory intimacy. The listeners feel they know the voice, like an old and trusted friend.

Another advantage of using a voice as your jingle is the cost savings realized; musicians and studio time are expensive. Further, a jingle requires it’s own time...time for which you are paying...that cannot be used to provide your audience with important information.
A voice intimately connected to your product/service, however, can use every second of air time for your message while still achieving the top of mind awareness a jingle provides.

What kind of voice?

Much as discussed in other articles on my website (www.smooth-male-voiceover-talent.com), the kind of voice you choose to be your jingle is dependent upon many factors. Target audience demographics, product, and many considerations enter into the choice. But there are some basics to consider.

A distinctive voice:

The voice needs to be distinctive. Using local radio/tv talent, your commercial is likely to be lost among all the other commercials voiced by the same talent. The audience does not associate the voice with your product because the same voice was just touting another advertiser, maybe even a competitor. This is when a service such as smooth-male-voiceover-talent pays off. Your message stands out with a different sound than all the rest.

Cost:

While the station from which you buy time will not charge you for voiceover, thanks to the internet your distinctive voice/jingle can arrive at the station within hours of copy being approved for much less than you would expect, usually far less than the cost of a single spot in your buy. And the benefits far outweigh the additional cost.

Consistency:

You must be committed to your voice/jingle. The quickest way to waste your money is to hire a voice for a spot, then use local talent (or yourself) for the next two, then back to the hired voice, and so on. The effective jingles we remember were used over and over and over again. Your new voice must be used exclusively over an extended period of time before the results can be accurately weighed.

Smooth-male-voiceover-talent is a perfect voice for a wide range of products and services, but certainly not all. That is why we keep a catalog of other artists to whom we may refer clients when a job arrives not best served by yours truly (I don’t do screamers!). Our goal is a long lasting relationship with our clients, and that is best achieved by providing the most effective voice/jingle for each.

For an advertiser wishing to capture the top of mind awareness of a jingle without the expense, consider a voice.
Bill

Condo Boards

2005-08-16T20:38:00.000-07:00

I just had a great fight with my condo board (and I'm the Vice President!)...well, actually, I didn't have it, they wanted to speak with Lucia. I asked if they really wanted that, and they said yes...so I had her come to speak with them. BOY, did they pick a wrong tactic.

We had filed a complaint about a common area issue, and they came to tell us how offended and upset they were that we had filed. I had told them I wanted to talk about it before it got out of hand (they asked me to leave)...Lucia invited them into our home to discuss the issue...but they chose to attack and thought if two large men came after one small lady, she'd collapse. I know something they didn't know...but they do now! Unfortunately, it's going to escalate: their decision not ours.

I think this is going to be fun...exciting stuff for someone who usually sits in front of a microphone in a small room by himself providing voice work for unseen clients...Oh Boy!!!
Bill

Language of success

2005-08-12T14:39:00.000-07:00

I don't know when it began, but advertising in this country has been engaged in a grammatical "race to the bottom" for some time. I remember the controversy in the 1950's (I believe) over the “Winston tastes good like a cigarette should” campaign and, more recently, the Apple “Think different” slogan. But these are minor offenses compared to what passes for English in many commercials.

I was asked to write a piece of copy a few years ago featuring gentleman walking into his home with a section of frozen garden hose. I opened the commercial with a character actor entering from outside dressed for winter, holding the hose and saying , “Honey, my hose is frozen.”

The production company liked the idea, but wanted the character to say, “...my hose is froze.” I would not allow it to be changed and argued for days until I, ultimately, prevailed.

I believe we have an obligation to model proper grammar in all contexts, but particularly in any broadcast messages to be viewed by the general public...and definitely when the message may be viewed by children.

There are so few models of good grammar in the media in which we choose to immerse ourselves. Television and movies glorify substandard grammar and slang and have vaccinated much of the population to the pain of such utterances.

From what has been dubbed “Black English” (ask Bill Cosby about that issue) to just plain poor word choice and lazy pronunciation, the examples manifest themselves thousands of times a day. What chance do our children have of learning the importance of grammar, word choice and pronunciation?

The use of substandard English limits one's horizons socially and professionally, and we are cheating our children by allowing them to misuse our language.

As one paid to speak (voice-overs, on-camera, public speaking), I am a strong advocate for mandatory speech education in our public schools. And I will never accept substandard English, written or spoken, with the oft heard, “It's the expression of the ideas that is important, not the form.” Unacceptable!

I host a regional academic challenge television program featuring the very brightest of the young people in North Central Ohio. I am truly humbled by the intellect of these young scholars and the facts at their command. Yet I cringe when I overhear their off camera conversations.

I blame it all on advertising! We have chosen to “race to the bottom” without regard to the effect upon our audience. We have ignored our responsibility to model the language of commerce and industry...the language of success.
Bill

Editing

2005-08-10T15:13:00.000-07:00

Voiceovers are relatively straightforward: approved copy is read, music and/or effects may be added, and the finished track(s) is delivered. RIGHT. It's amazing how many different elements can sneak into a seemingly tight little production order.

From the time of script approval...changes are frequently made, generally about ten minutes after completion of the affected page(s). And, such changes are accompanied by the inevitable, “I'm sure this isn't an expensive change, is it?

Most recently, a client and I discussed the wisdom of using employee names in his production. A previous production included the names of employees no longer with the company. I expressed the opinion that, while I would prefer to not use names, if names are used, there is no point correcting the production with each change. If asked, I suggested simply explaining XX is no longer with the company and say, “let me connect you with YY who will be able to answer your question.”

The client agreed, then supplied a script with employee names throughout. Upon completion and delivery I received a call that the production was approved, but needed to be changed as XX was no longer with the company! I couldn't believe it; less than a week after our conversation, we were living the issue we had just discussed.

As it happened, it was not an expensive fix, but I was required to do more editing which is what this little rant is supposed to discuss.

There was a time when I could do the editing with a grease pencil, razor blade and splice block. Dragging the tape over the playback head until I found the edit points seemed tedious at the time...but I'm not so sure digital editing is all that much better. In fact, there seem to be more digital ways to lose, destroy or screw-up that which I have created than in “the good old days.”

The advantage of digital editing is the absence of generation loss and tape hiss. The disadvantage is the missing satisfaction of making a perfect splice.

The bottom line for my client with the revolving employees is a satisfied client to whom I'm going to send an invoice this evening...life is good, even in a digital world.

Bill

www.smooth-male-voiceover-talent.com

Service, a thing of the past?

2005-08-08T13:55:00.000-07:00

I work very hard to keep the clients I have...maybe harder than I work at prospecting for new clients. But there seems to be a declining level of service in this country that I find disturbing. I'm not concerned when my competitors slip...I know I work harder than many (most?) of them, but I do become concerned when I encounter poor service, or no service, in the world in general.

I direct an organization that requires a luncheon for 60-80 persons four times a year. In my town we have a Holiday Inn struggling for business...but try to get them to accomodate my group with a minimal level of service (minimal...like getting a contract to me after four calls for a luncheon I'm trying to book with them). My members have asked why we return to a venue that treats us thus. I maintain we should try to keep business in our downtown...but that may have changed today.

Service does not mean going way beyond what is reasonable...but it does require at least paying attention to someone who is trying to buy. Seems simple.
Bill

http://www.smooth-male-voiceover-talent.com/

Beware service station coffee

2005-08-08T10:58:00.000-07:00

Mid-morning coffee is important. About 10:30am each morning I really need a caffine fix. This morning I stopped at a service station to visit their "Java Hut" for my infusion...mistake. Actually, it wasn't the service station's fault, it was my choice that doomed me for an hour or so. I was swayed to purchase a flavored coffee...loaded with sugar; so now, I'm wired and my voice is "fuzzed-up." Same thing that happens if I have a soda (I don't drink soda any more).
Live and learn.
Bill

http://www.smooth-male-voiceover-talent.com/related_links.html

I am not an artist

2005-08-08T09:28:00.000-07:00

A number of the people with whom I work and/or compete consider themselves to be artists...that bothers me. When I'm hired for a voiceover, I work for the client and provide what I am asked to provide. While I will offer suggestions when it seems appropriate, I am not there to tell the person paying the bill how I see their production. Often a client will ask for input which I'm happy to provide with the understanding that the final decision is theirs...after all, it's their business; I'm just a hired gun.
I have friends in the business who tell me they've walked-out on jobs rather than provide the sound the client requested (shades of Robert Novak...I'd walk out on Carvell (is that spelled correctly?) too). I respect the client and his efforts to succeed to the point where my services are appropriate. I think I'll trust his/her instincts.
Bill

http://www.smooth-male-voiceover-talent.com/contact.html

Mondays

2005-08-08T06:10:00.000-07:00

Oh man, another week begins. Actually, I like Mondays; I start with a run, then relax for a few hours before beginning the business of the week. This week, I'm looking forward to billing a few new clients (always the best part) then taking care of the more mundane tasks we all face.
Next Saturday there's a 5K I've run for the last three years in which I fully expect to participate once again...although I've yet to register.
OK, let's kick this puppy off!
Bill

http://www.smooth-male-voiceover-talent.com/articles.html

Cruise

2005-08-07T19:50:00.000-07:00

I've never been on a cruise, but we began exploring some possible destinations this evening with some friends...sounds fantastic (I'm the only virgin cruiser in the bunch). Now I need to find a way to make a portion of it deductable. When I take other trips I always manage to call on clients or potential clients and pitch the "smooth voice." OK, I'm on a boat in the middle of the ocean...how can that be a planned business trip? Ideas welcome.
Bill

http://www.smooth-male-voiceover-talent.com/testimonials.html

Day of rest?

2005-08-07T17:12:00.000-07:00

Sunday, a day of rest...theoretically. Following lunch today I have been trying to resolve the computer issues that have caused me to fall a bit behind in production. Well, I think I've got the glich straightened-out and, with luck, the voice work I've emailed will arrive successfully on the desks of those to whom I've sent them first thing in the morning. Now, about that rest...
Bill

http://www.smooth-male-voiceover-talent.com/oncamera-auditions.html

Food

2005-08-07T13:45:00.000-07:00

I know the description of this blog mentions voiceovers, advertising agencies, etc., but one must fuel the system...and no one does it better than Lucia. We just enjoyed a new veggie pizza she invented that is absolutely the best I've ever eaten (topped off with a woody merlot...not on the pizza...in a glass). This must go in her new cookbook. Wow!
Bill

http://www.smooth-male-voiceover-talent.com/auditions.html

Dress for success

2005-08-07T09:35:00.000-07:00

It's interesting, I find I sound better when I dress before sitting down in the studio to begin recording...a t-shirt and jeans just don't do it. No explaination, just the observation...dressing better equals a better sound (for me).
Bill

http://www.smooth-male-voiceover-talent.com/messageonhold.html

Writing...

2005-08-07T08:10:00.000-07:00

A client called last week and asked if I would attend a "brain storming" session for an industrial video. The best part of the invitation was the offer of a pizza lunch...in a low carb world, that's an inducement. The day of the meeting the morning seemed to drag on forever as the image of the pizza filled my thoughts...then it was time for the meeting.
I arrived at the studio a few minutes early and immediately heard the owner's apology...the lunch had been cancelled, but they forgot to call me...nuts. I drove back to the condo and had a salad...
Bill

http://www.smooth-male-voiceover-talent.com/testimonials.html

Computers

2005-08-06T21:20:00.000-07:00

The thing about computers is...they drive me nuts! Oh it's nice I can record voiceovers here in my studio and email them to clients, production houses or broadcast outlets without leaving home...I mean, that's really really nice. But computers, which I operate but don't understand, do things to me just when everything is going so well. Tonight I recorded a simple little 30 second spot and emailed it to the client and to myself (for QC). VIRUS is what my email program told me. So, an hour later with sweat pouring down my brow I send it again...not really knowing what I had done to fix it...but it worked! OK, is this like when I was young and would take things apart that were not working, put them back together and they worked? AAAHHH!
Bill

http://www.smooth-male-voiceover-talent.com/hiringavoice.html

Tea time...

2005-08-06T19:30:00.000-07:00

There is nothing I enjoy more than a cup of hot tea after a long day (of course, that's after I've had a Manhattan). Right now, it's tea on the patio with lovely Lucia...then, back to work!
Bill

http://www.smooth-male-voiceover-talent.com/index.html

Time = Money

2005-08-06T14:30:00.000-07:00

After finishing a recent project, the client called, approved the finished edit, but had a change in the copy she had supplied. No problem, people often have changes...but next she asked if it would cost anything to change the completed work! It is true, time is money and while changes can always be made, they must be paid for (unless I make a mistake...in which case it is my obligation to make the correction without charge).
Bill

http://www.smooth-male-voiceover-talent.com/related_links.html

Weekends

2005-08-06T12:40:00.000-07:00

Weekends are when I get most of my work done...unless Lucia has a project for me. This weekend I'm building shelves for the storage area. Work will still be there when I get to it.
Bill

http://www.musicbuffet.net/sharp/millerclip.html

Voices of Baseball

2005-08-06T09:28:00.000-07:00

Had breakfast this morning with a friend who has brought Ted Patterson to join us several times in the past. If you're not familiar with Ted, and you like sports and enjoy legendary announcers, check out two of his latest books: "The Golden Voices of Baseball" and "The Golden Voices of Football." Great reading and each includes a CD of some of the best moments in sports broadcasting.
Bill

http://www.smooth-male-voiceover-talent.com/auditions.html

A gem of an idea!

2005-08-06T06:38:00.000-07:00

I had the opportunity to have lunch two weeks ago with Jon King, Sr. Vice President of Merchandising, of Tiffany's...you know, as in "Breakfast at." He told me at one time Tiffany's decided to compete with lower priced stores by offering gift items below $100. It did increase traffic and the number of sales, but the bottom line declined. With more people in the stores, the sales people couldn't devote time to each customer and customers accustomed to purchasing the higher dollar items found the crowded stores uncomfortable. Soon, against the advise of Wall Street and others, Tiffany's discontinued the lower priced merchandise, and sales receipts returned and surpassed their earlier levels.
Having more clients is not always the answer...having the right clients and providing your very best is...
Bill

http://www.smooth-male-voiceover-talent.com/oncamera-auditions.html

Ohio's treasure...Lake Erie

2005-08-05T18:52:00.000-07:00

I spent almost a week last month on the shores of Lake Erie, it was great. While I was looking for new clients each day, I had plenty of time to enjoy the water, sun and fun to be found in and around our treasure to the North.
Bill

http://www.smooth-male-voiceover-talent.com/contact.html

I'm being sued and it stinks!

2005-08-05T18:02:00.000-07:00

Yep, two people have filed against me for a car accident some four or five years ago. Due to the fact these two were under eighteen, the statutory time-limit to file doesn't begin until they reach that age of enlightenment.
Apparently, the scales fell from their eyes when...for example...the young man, who has spent the last three years in construction jobs, made a visit to a chiropractor complaining of a back pain subsequently assigned to the accident. Uh huh.
The depositions went well, the insurance company seems calm....it still bites!
Bill

http://www.smooth-male-voiceover-talent.com/brewsterscript.html

They get me every time.

2005-08-05T14:46:00.000-07:00

I made a delivery to Wooster, Ohio, today...then took some time to shop and have lunch. I saw my favorite sign while there. There is a company with an entrance that is clearly marked: "Entrance Only" then beneath..."large trucks use North Entrance." When you get to the North Entrance it is clearly marked: "Exit Only" and beneath, "Large Trucks Enter Here." Apparently this is the area on earth where Only (capitalized) does not mean only...maybe Bill Clinton is making signs now!

http://www.smooth-male-voiceover-talent.com/related_links.html

I don't get it.

2005-08-05T08:34:00.000-07:00

On my way to the office this morning I was listening to my usual drive-time radio station. Of course, I listen in a different way as I'm always paying attention to the commercials and promos instead of the news or music. One thing I noticed was the number of local advertisers who bought sixty (60) second spots. I know it makes sense from an economic point of view (a 30 second spot costs about 80% 0f a 60), but I heard lots of wasted time...which equals wasted money. Complicated plot lines, extraneous humor, and just plain fill...the "sell" could have been better delivered in a tight thirty.

http://www.smooth-male-voiceover-talent.com/hiringavoice.html

Rained out!

2005-08-05T01:57:00.000-07:00

I try to get most of my recording done very early in the morning...before 5:00am on the mornings I don't run. But this morning there is a thunderstorm going past; as a result, I can't run and it's too loud to record any voice tracks. So, I'm working on some editing and making this entry waiting for everything to "blow over."

http://www.smooth-male-voiceover-talent.com/testimonials.html