It's Cold...I'm Tired...I want to take a nap

I developed a habit several years ago that requires I awaken before 4:00am each morning and head outside to run 4 to 5 miles regardless of the temperature (I may choose not to run if preciitation or ice would safety an issue). So this morning I hit the road on schedule and could not wait to return to the warmth of our home.

I use the running time to work on projects, write scripts, think about what I can do to increase my value to my clients. It was the latter thought that occupied my run today. How many of us continue to try to earn our existing client's business once we already have it? Think about it. We work so hard to get new business...then we frequently stop doing all the things we did to earn the business in the first place. It's a prescription to lose business...and we very seldom see it coming.

To keep the good clients we have, we need to find ways to increase our value beyond the reason they hired us in the first place. If I'm providing only voiceover for a client, I offer copy improvements whenever there's a legitimate reason to do so. If I'm providing commercial production, I offer message-on-hold advice and/or production.

All of this requires a good relationship with the client, but the opportunity of continued business is well worth the investment of time.

Be sure to visit my website...who knows, maybe I'll even update it (right) www.smooth-male-voiceover-talent.com