Music-on-Hold...really?

I attended a meeting this morning where I had an opportunity to spend sixty seconds describing my business and what constitutes a good referral for Sharp Associates. I chose to talk about Message-on-Hold and said a good referral for me was a company or business that had Music-on-Hold.

"Music-on-Hold?" I said, "Really?...music? Sharp Associates is not in the entertainment business, I'm in the sales business. And Message-on-Hold can be an effective sales tool when you work with an experienced professional. With more than 30 years of experience (my God that makes me sound old...well), I can help make your cash register ring."

Message-on-Hold should be thought of as a sales tool, not a distraction...it provides the business with twenty or thirty seconds of uninterrupted time with a caller...no channel to change, no pages to turn. If a company is using that valuable time to entertain, they have lost a valuable opportunity.