Use Message-on-Hold and Make Money

I'm currently producing a new message-on-hold for a client and was reminded of the following article I wrote some time ago...it's still good information.

Use Message-on-hold and Make Money

There is a sizable group of people who believe the creators of the “message-on-hold” (M-O-H) deserve to be held with the terrorists at Guantanamo Bay; I may be one of them. But when you're through with this article you'll know how to effectively use “M-O-H.”

The idea of “message-on-hold” sounds great...in theory. You are presented with a customer who, having called your office (understand that, the customer contacted you...obviously he/she has a real interest), is a qualified lead! An existing customer waiting to speak with someone...and an indeterminate number of seconds during which you may fill his/her mind with your pitch.

What should I say?

When working with a new M-O-H client, I begin by asking what message the client wishes the caller to hear. Surprisingly many have not actually taken the time to think about what they want to say during those precious seconds.

Like a billboard, the message-on-hold must be, by necessity, concise and targeted. Ideally, when connected with his party you want the caller to begin his conversation with something like, “How can I learn more about what I just heard?”

Introduce a new product, describe your award winning service, let the caller know how you can help them make more money. But don't make the mistake of trying to tell them everything you know. Keep each message brief.

Don't assume your existing customers know everything you offer. Amazingly, most customers think of their suppliers in a narrow context and may be going elsewhere for products or services you offer. Such opportunities are veins of gold you've never mined.

Continued tomorrow...or go to my website for the entire article.
Bill Sharp
www.smooth-male-voiceover-talent.com