Part III Should I Appear in My Own Commercials?

In Part III of our series from the article "Should I Appear in My Own Commercials?" from www.smooth-male-voiceover-talent.com we are reminded of the very simple reason clients advertise...this ain't rocket science.

Advertising has only two goals

Remember...increased sales and/or awareness are the only objectives of advertising. Spending advertising dollars to hear your neighbor tell you he heard, or saw, your latest ad does nothing toward your bottom line (Why is it your neighbors are seldom your customers?). So the test of any campaign's effectiveness must be whether or not it achieves the objectives of sales and/or awareness. True, there are variables that must be considered in addition to the talent (schedule, placement, and the message itself); but a good commercial on a bad station will produce better results than a poor commercial on the market leading station.

In our final installment I'll answer the burning question...finally...of whether or not you should appear in your own commercial.