A gem of an idea!

I had the opportunity to have lunch two weeks ago with Jon King, Sr. Vice President of Merchandising, of Tiffany's...you know, as in "Breakfast at." He told me at one time Tiffany's decided to compete with lower priced stores by offering gift items below $100. It did increase traffic and the number of sales, but the bottom line declined. With more people in the stores, the sales people couldn't devote time to each customer and customers accustomed to purchasing the higher dollar items found the crowded stores uncomfortable. Soon, against the advise of Wall Street and others, Tiffany's discontinued the lower priced merchandise, and sales receipts returned and surpassed their earlier levels.
Having more clients is not always the answer...having the right clients and providing your very best is...
Bill

http://www.smooth-male-voiceover-talent.com/oncamera-auditions.html