I don't get it.

On my way to the office this morning I was listening to my usual drive-time radio station. Of course, I listen in a different way as I'm always paying attention to the commercials and promos instead of the news or music. One thing I noticed was the number of local advertisers who bought sixty (60) second spots. I know it makes sense from an economic point of view (a 30 second spot costs about 80% 0f a 60), but I heard lots of wasted time...which equals wasted money. Complicated plot lines, extraneous humor, and just plain fill...the "sell" could have been better delivered in a tight thirty.

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