The Generation Gap Slaps Me

I just returned from a trip to meet with a client for whom I've been doing work for almost a year...but had never met face to face. It was an excellent meeting with the client and his advertising agency, until the subject moved to my most recent voiceover.

I produced a radio spot for the client utlizing a "needle scratch" sound effect I thought quite effective and humorous. The client had approve the spot, but asked me how I had the nerve to send it to them. "Nerve? Why would you think that?" I asked. The client went on to explain they had to have a meeting to decide if the commercial was suitable to use with the "fart sound" in it.

I was horrified and tried to assure them I would not do such a thing...but they insisted it was a "fart sound." They obviously had used the spot, and found it effective...even crediting it for a large sale...so I stopped talking. But later I thought about the entire incident, and I think I've got the answer.

The client is too young! They never had a record player...never heard a needle scratch acorss the surface of a 33, 45 or 78. The generation gap...now I know how it feels; and I know how it sound...like a fart!

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