Part II Should I appear in My Own Commercials?

Many clients choose to appear in their own commercials even given their limited skill before a microphone and camera...and some have good reason. In this installment of my copyrighted article from www.smooth-male-voiceover-talent.com , we'll explore some of those reasons.

So, why do they do it?

Some truly believe no one can adequately represent their business (one might conclude these are controlling types, but successful business persons are, by nature, take charge persons), others believe no one else should represent their business, and still others just really really like the recognition they receive (remember this last one...it's going to be back soon).

Of the three types above, media sales reps know they can make the most money selling to the final category of spokespersons, those who enjoy the recognition they receive. Why? Well, it's the ploy I mentioned in the first paragraph of this article. When the client measures the effectiveness of a campaign based upon how many friends, neighbors, co-workers or existing customers mention his latest ad, rather than by new revenue and increased sales, the sales rep has found a gold mine (When I was selling advertising, three mentions of a recent commercial on the golf course meant money in my pocket.).

In the next installment, I'll revisit the reasons people advertise...which, too often, may be overlooked at the advertising dollar's peril.