Part IV Should I Appear in My Own Commercials?

In this final installment of an article found on my website, http://www.smooth-male-voiceover-talent.com/ , we'll answer the burning question (I know you're on the edge of your seat waiting for this dramatic conclusion), "Should I Appear in My Own Commercials?"

So, should you appear in your own commercials?

Well, it depends. The arguments for appearing include: 1)The credibility and trust your presence may bring to the message. You need a trusted advisor on this one who can be completely candid. 2)A unique presentation, i.e., your face and/or voice becomes a jingle for the product/service...think Dave Thomas, you saw his face and you thought Wendy's (While a professional talent may be seen/heard promoting other products.) 3)Prospective customers like to feel a personal relationship with an advertiser.

The arguments against appearing: 1)You may be really bad and come across as untrustworthy (the worst), foolish, or less than competent. 2)It may be more expensive...a lot more expensive. While you're not paying for professional talent you will be paying for production time, and re-shooting or re-recording a commercial until you get it right can add up quickly. A professional can save you money in production costs. 3)It requires time away from the business of your business. Some business persons get so involved in their advertising, they lose touch with their core business and customers. You are an expert in your field, professional talent is an expert in his/hers.

Copyright 2005 - Bill Sharp